Todd Kober

Experience

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  Illinois State University

  Jan 1998 - Jul 2000

  Assistant Media Relations Director

  • Designed and built the department’s first website and e-commerce site• Volunteered in the office from January 1995 to May 1997, before becoming a graduate assistant in May 1997

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  Rice University

  Jul 2000 - Aug 2001

  Assistant Sports Information Director

  Primary media contact for the men’s basketball and golf teams; while serving as the website administrator and lead graphic designer

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  Illinois State University

  Aug 2001 - Aug 2012

  Senior Associate Athletics Director for External Relations

  Managed and directed the athletics department external unit, including development (branding), marketing, corporate partnerships, communications, ticket operations, outbound ticket sales and Redbird Productions

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  University of Kansas Athletics

  Aug 2012 - Feb 2019

  Associate Athletics Director/Executive Director for External Branding

  Oversaw the day-to-day operations of the communications office, while providing oversight of Rock Chalk Video along with the in-house television production. Highlights: • Negotiated two television rights agreements, including a $10.5M contract and another that included the gifting of an $850K production trailer • Introduced automated marketing, data capturing and lead generation to Kansas Athletics to improve targeted-marketing efforts, identify personas and build long-term customer relationships • Instituted a consistent brand strategy across all units within Kansas Athletics, as well as a call to action that uniquely identifies the institution • Coordinated and executed the pay-per-view model and plan around the Showdown for Relief exhibition basketball game between Kansas and Missouri that generated nearly $800K in charitable revenue • Established the first collegiate partnerships with several startup technology companies - including Yinzcam, Mish Guru, Reely, Slope, FanActivate, Phizzle, BotMaven and more. • In each of the last six years, Kansas Athletics communications has generated newspaper coverage equal to over $2.75B in ad value • @KUAthletics Twitter account saw an average follower growth of 25 percent each academic year • The main @KUAthletics account garnered 115.5 million impressions and 2.6 million engagements (averaging 73.1K impressions per day) • Experienced a growth of nearly 700K total fans across all Kansas-controlled Facebook pages • Over the last academic year, engagement more than doubled across all social platforms • Crafted, implemented and analyzed fan experience surveys to segment and target issues at events • Negotiated the acquisition of customer data from both our online and brick and mortar retail partners to provide additional marketing opportunities and segmentation • Initiated an SMS gameday platform to generate leads and provide new mobile marketing opportunities to the department Show less

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  Children's Mercy Hospital

  Feb 2019 - now

  Senior Manager of Brand Partnerships