Pat Sinma

Experience

• 

  FARMGROUP

  Jun 2013 - Jul 2013

  Visual Designer
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  Fungjai

  Feb 2014 - Sept 2015

  Visual Designer

  • Collaborated with senior designers and clients to develop print and digital content for music events and social media campaign materials for 2 events

• 

  Wizes

  Feb 2015 - Sept 2018

  • Directed user-centered product design for an EdTech startup, creating blended learning tools that integrated data visualization and an augmented reality mobile app, adopted by over 200 schools nationwide in the first year.

  • Product Designer

    Feb 2015 - Sept 2018

  • Co-Founder

    Feb 2015 - Sept 2018
• 

  BEAR Visual Specialist School

  Oct 2016 - Jan 2019

  Design Lecturer

  • Developed a curriculum and taught over 200 non-designers covering design theory, career advice, and practical sessions

• 

  Pariphat Studio

  May 2018 - Apr 2024

  Created multidisciplinary design services from ideation to execution for 50+ clients over 5 years and elevated brand visibility and user experience with a human-centered approach____Achievements:• Boosted regional design festival attendance by 250% and generated $12M in economic value through the launch of a new navigation experience, rebranding, and design systems• Developed design systems and rebranding for a Series-A SaaS platform to ensure consistency across all touchpoints• Revamped branding for food conglomerate, driving $2.2M in first-year sales, expanding to 30 global locations, and winning a trade dress case with 26 media coverage• Rebranded The Equitable Education Fund (EEF) for increased credibility, leading to a $700,000 (900%) rise in private funding and a 220% boost in public funding.• Handled 70+ project management, pitching, and mentorship• Worked collaboratively with over 20+ cross-functional teams to solve business objectives and understand customer needs Show less

  • Design Manager

    May 2018 - Apr 2024

  • Founder

    May 2018 - Sept 2022
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  TRACT

  Jul 2023 - Oct 2023

  Product Designer

  • Enhanced user experience and responsive design for an AI startup dedicated to background verification • Increased 40% in task completion rate by redesigning UX flow, components, and A/B testing with UX researcher• Cut MVP launch time-to-market by 25% by creating a responsive design system with 115 reusable UI components

• 

  Ra Labs

  Jul 2023 - Oct 2023

  Product Designer

  • Designed user-centered experiences for an artificial intelligence startup specializing in sequel-query creation• Created a unified design system with over 144 reusable UI components implemented across its web application • Worked closely with the founding team to define product requirements, including user stories, user journeys, and IA

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  Hosta AI

  Oct 2023 - Apr 2024

  Multimedia Designer

  • Developed multi-channel branded materials for customer success and marketing team including digital & print media, presentations, and instructional design.

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  Health Care Service Corporation

  Apr 2024 - now

  Product Designer

  • Enhanced healthcare provider search functionality by designing new features based on user pain points.• Redesigned the Find Care product (Medical, Behavioral Health, and Virtual Visit services) to improve user completion rates, reduce errors, and enhance accessibility, leading to a higher Net Promoter Score (NPS).• Created a functional Proof of Concept for Cost Estimator Tools to provide procedure cost insights.• Leveraged Adobe Analytics, Medallia, Voice of Customer tool, and data-driven insights to guide feature improvements, using quantitative research to track engagement and inform decisions.• Collaborated with developer, content, strategist, data engineer, SMEs, PM, QA, and AEM teams within an Agile framework to translate business objectives and user needs into intuitive product features. Show less