
Stefan Spiroff

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About me
Product Marketing | Content Strategy | Account Management
Education

University of Guelph-Humber
2014 - 2018Bachelor of Media and Applied Arts MediaActivities and Societies: Managing Editor, Sports and Lifestyle Vertical, EMERGE Magazine. Author, Radix Online.

Humber College
2014 - 2018Communications Communication and Media Studies
Experience

McDonald's
May 2011 - Dec 2017I started working at McDonald's when I was 15. McDonald's helps young employees learn important life skills such as time-management, problem-solving, communication, and so much more.As both a Team-Leader and Manager at McDonald's, I trained new crew on kitchen, front counter, and drive-thru, counted tills, recorded sales, and gained leadership skills that no teenager can get anywhere else. I'm thankful for the time I spent working at McDonald's in high school and university.
Manager
Dec 2015 - Dec 2017Team Leader
Jan 2014 - Dec 2015Crew Trainer
Feb 2012 - Jan 2014Crew Member
May 2011 - Feb 2012

TSN - The Sports Network - Canada
Dec 2017 - Sept 2018Editorial AssistantEditorial Assistant for TSN Sportscentre. Responsible for producing highlight packages for live Sportscentre, newsroom production support, including teleprompter, and TSN digital archives.Accomplishments:• Wrote engaging highlight packs for live sports and delivered to newsroom talent ahead of Sportscentre.• Operated teleprompter for live and pre-taped segments.• Captured “shot lists” of key moments in live events, contributing to TSN’s collection of digital archives.• Compiled research and fact-checking to support tsn.ca articles. Show less

Zone·tv™
Nov 2018 - nowLed cross-functional teams in managing zone·tv's roster of AVOD and SVOD platforms, demonstrating strong communication and collaboration skills to ensure smooth product launches, such as the launch of zone·ify, zone·tv's innovative free streaming service now available to millions of users.Applied analytical thinking to interpret data and align programming stunts with user interests, showcasing problem-solving skills and the ability to make informed decisions that elevate the business.Engaged in continuous learning and research to identify underserved genres in market, exhibiting a proactive mindset and the ability to adapt to changing industry trends.Collaborated closely with acquisitions and marketing teams, using effective teamwork and relationship-building skills to align efforts and achieve shared objectives, such as expanding our content library and boosting content usage and ad revenue.Handled content escalation issues, using my product and technical knowledge to troubleshoot and resolve any challenges, all while ensuring issues are tested and properly logged.Supported the Content Licensing Manager in key negotiations, showcasing strategic thinking and the ability to build and maintain strong relationships with partners, which contributed to maximizing revenue and expanding content offerings.Created and presented clear, concise reports on content performance, effectively communicating complex information to stakeholders, and contributing to informed decision-making through strong presentation and interpersonal skills. Show less Applied analytical thinking to interpret data and align content strategies with user needs, showcasing problem-solving skills and the ability to make informed decisions that enhance user satisfaction.Engaged in continuous learning and research to identify underserved market opportunities, exhibiting a proactive mindset and the ability to adapt to changing industry trends.Demonstrated strong communication skills by crafting persuasive and impactful copy for various content formats (display, web, social), using data-driven insights to tailor messaging that resonated with diverse audiences and aligned with platform objectives.Efficiently managed processes by overseeing the content onboarding workflow, ensuring new content was integrated smoothly and on schedule. Worked collaboratively with cross-functional teams to optimize workflows, demonstrating organizational skills and attention to detail.Worked closely with operators to ensure content met their standards, demonstrating adaptability and a customer-focused approach. Developed strategies to improve content discoverability and engagement, showing a commitment to enhancing user experience and satisfaction. Show less
Senior Programming Manager
Oct 2021 - nowProgramming Manager
Jan 2020 - Nov 2021Content Manager
Nov 2018 - Jan 2020
Licenses & Certifications
- View certificate

From Likes to Leads: Interact with Customers Online
CourseraSept 2023 - View certificate

Learning Conversion Copywriting
LinkedInJun 2022 - View certificate

Attract and Engage Customers with Digital Marketing
CourseraSept 2023 - View certificate

Agile Foundations
LinkedInJan 2021 - View certificate

Transitioning from Waterfall to Agile Project Management
LinkedInFeb 2021 - View certificate

Foundations of Digital Marketing and E-commerce
CourseraSept 2023
Volunteer Experience
Volunteer
Issued by Toronto International Film Festival on Aug 2016
Associated with Stefan Spiroff
Languages
- enEnglish
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