Jessica Goodwin

Experience

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  MomSquad

  Jan 2017 - Jan 2020

  MomSquad Founder and CEO

  An app "for moms by moms," MomSquad is set to bring women together to help each other with babysitting, carpooling, and errands. In addition to the app, MomSquad created a local community of over 6K moms in Atlanta through organic social reach. Momsquad built collaborative partnerships and hosted events with well-known brands such as Bumble BFF, Madwell, USIT, Rachel Zoe's Box of Style, Motherhood Unstressed, and more.

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  Atlanta Tech Village

  Jan 2018 - Jun 2018

  Accelerator Scholarship

  Proud recipient of one of the 10 startups accepted into Atlanta Tech Village’s first-ever Pre-Accelerator Program “It Takes A Village” initiative. The Pre-Accelerator Program gives beta startups led by women and people of color the opportunity to gain direct access to the community, further education, mentorship, office space, and capital.

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  Bark

  Sept 2018 - Jun 2019

  Community Manager

  Bark is the easier way to keep your children safer online. Bark works with over 25 social media platforms, iOS and Android texting, and email accounts. Our technology continuously and securely analyzes your child’s online activity 24/7. We keep parents in-the-know in real time with email and text alerts that not only tell you what your children are doing online, but also how to address it.

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  White Label Studio Agency

  Jul 2019 - Feb 2023

  The White Label Studio is a full-service boutique marketing agency servicing the home, flooring, and fashion industries. Based in Calhoun, Ga., we specialize in marketing strategy, public relations, and content marketing. We work behind the scenes so that you can stand out.The White Label Studio was created just for your business. Contrary to other flashy agencies, we prefer to live in the background. Based on your business goals and objectives, we’re working hard on your behalf so that you can take center stage with your internal stakeholders, clients, and, ultimately, customers. Show less

  • Digital Marketing Manager

    Aug 2019 - Feb 2023

  • Social Media and Community Manager

    Jul 2019 - Dec 2022
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  Pitchwire

  Sept 2019 - Mar 2022

  Social Media Manager

  Our seasoned marketing and public relations team collaborates across channels to build meaningful relationships, expand reach and increase stakeholder engagement. Inspired by our partners’ mission and vision, we think boldly, share our curiosity and inspire new ideas.

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  Powerfleet

  Mar 2023 - Aug 2023

  Global Social Media Manager

  Successfully developed and implemented the company’s first corporate social media strategy, maintaining alignment with the company's communication goals and emerging industry trends. Oversaw and optimized all social platforms to maximize brand awareness while increasing impressions and brand engagement. Crafted engaging #IoT industry-specific social content, including regular product updates, press releases, company culture highlights, and community activities. Collaborated daily with global cross-functional teams, partnering with communications, creative, and product owners to ensure strategic alignment and seamless integration of social media efforts. Show less