Robin De Ketelaere ๐ŸŒ๐Ÿ›’

Robin De Ketelaere ๐ŸŒ๐Ÿ›’

Digital Marketeer

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  • Timeline

  • About me

    E-Commerce Marketing Manager @ Rubio Monocoat

  • Education

    • Hogeschool West-Vlaanderen - Vlaamse Autonome Hogeschool

      2012 - 2015
      Bachelor's degree Marketing & Communications

      Activities and Societies: Market Research, Marketing Fundamentals, Sales Fundamentals, Marketing Management

    • University of Helsinki

      2014 - 2014
      LLP Erasmus Intensive Programme, Tradigital Media Marketing & Online Business with Social Media
    • EHSAL Management School

      2015 - 2016
      Postgraduaat Digital Marketing & Communication Postgraduaat Digitale marketing en communicatie

      Activities and Societies: E-mail marketing, Search Engine Optimalization, Google Advertising & Analytics, Mobile marketing, Sociale Media, Virtual Community, E-commerce, Customer Service

  • Experience

    • D-artagnan

      Oct 2016 - Dec 2017
      Digital Marketeer
    • Hannibal

      Jan 2018 - Jan 2021
      Digital Marketeer
    • IVC Group

      Jan 2021 - Aug 2021
      Digital Campaign Expert
    • Rubio Monocoat

      Aug 2021 - now

      I lead a dynamic team responsible for driving online growth across European markets. My role focuses on developing and executing strategic initiatives to enhance brand visibility, conversion rates, and overall online sales.Setting clear goals and aligning e-commerce strategies with business objectives to maximize performance.I act as a key liaison between marketing, sales, product, and IT teams, ensuring seamless collaboration and project execution.We work closely with external agencies to refine SEO, PPC, and creative strategies, ensuring alignment with business goals and maximizing ROI.Oversee all aspects of SEO, including technical, on-page, and content optimization, ensuring top search rankings and organic traffic growth.Leadership & Strategy | SEO & Digital Growth | Campaign Management | Cross-Functional Communication | Agency & Partner Collaboration Show less

      • Ecommerce Marketing Manager | Europe

        Feb 2023 - now
      • Performance Manager

        Sept 2022 - Feb 2023
      • Performance Specialist

        Aug 2021 - Sept 2022
  • Licenses & Certifications

    • Google Ads Video Certification

      Google
    • Google Ads Mobile Advertising

      Google
    • Google Ads Shopping Certification

      Google
    • Google Analytics Individual Qualification

      Google
    • Digital Sales Certification

      Google
    • Google Ads Display Certification

      Google
    • Google Ads Fundamentals

      Google
    • Google Ads Search Certification

      Google
    • Waze Ads Fundamentals

      Waze