Alex (He) Zhu

Experience

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  InfraDog Inc.

  Aug 2013 - Oct 2014

  Marketing Analyst & Specialist

  - Marketing/Sales/Financial data analysis: Landing page/referral traffic, conversion rate, cost efficiency, customer segmentation. - B2B customer relationship & business development & lead generation.- Software/ Mobile application data analysis: Download/registration/purchase ratio; User behaviour flow; In app campaigns performance tracking and optimizing.- Search Engine Optimize: company website, mobile application keywords, online campaigns.- Automated marketing campaigns, campaign plan testing, performance optimization.- Social media management: Twitter, FaceBook, LinkedIn, Forums, YouTube Channel.- Create software/App promotion/demo video, product brochures, Knowledge base articles, product guides. Show less

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  Oracle

  Oct 2014 - Aug 2017

  Senior Marketing /Business Data Analyst

   Business intelligence analysis, data modeling and reporting lead:- Collaborate with stakeholders and identify opportunities to drive business value by leveraging data modeling. i.e. identifying best candidates among existing customer base for up-sell, cross-sell, renew and other potential business opportunities. Maintaining and improving data model fitness on a regular basis.- Collecting and analyzing customer segment behavior data, and perform conversion analysis.- Cleaning, transforming, analyzing and visualizing large data sets and hence providing insights for various stakeholders.- Create and maintain metrics reports on marketing and sales activities and effectiveness and business impact, i.e. marketing KPI analysis, Sales forecast cycles and provide actionable insights. Developing predictive analytic models (using R, Python) and testing for the following purpose:- To predict the early sign of customers having difficulty with the product (i.e. having difficulties leveraging platform; in a process of strategy shifting) which would require additional attention/expert services/courses in order to achieve best customer retention rates. - To offer predictive analytic service among Oracle Marketing Cloud clients, with the goal of learning/ improving together with them on various customer/marketing trends/behaviors patterns.- Improving model fitness using machine learning algorithms. CASE (Customer Analysis & Strategic Evaluation) Program Lead- CASE is an offered analytic service for valued Oracle clients, by extracting and analyze complex data set to provide a detailed analytic report with extensive comments on possible optimization/improvement in various aspects, including (but not limited to), Nurturing strategies/mechanism, Data set up / structure, CTA (Call to Action) design, Customer Loyalty & Retention strategy, Contenting strategy, Buyer Persona, Customer Journey Experience, Lead Modeling and Lead funnel management. Show less

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  AutoTRADER.ca

  Aug 2017 - Oct 2021

  Senior Analyst - Product Analytics

   Product performance analysis, strategy recommendation: - Core member in providing analysis, detailed insight and advise for supporting critical business decisions.- Tracking, monitoring the key metrics for data-driven projects around customer success, providing strategic advice to support product improvement initiatives. - Investigating the correlation between various products and underlying drivers for dealer performance and the core value customers receive from AutoTrader. Data modeling, product performance prediction - Building predictive models (using R/Python) for estimating the expected outcome based on various business decision proposals.- Measuring current and historical product performance to derive diminishing return measurement.- Product performance model /profile for indicating an early sign of performance issues in specific areas. A/B testing on various product changes and new product designs- Design the test: which metrics track and work associated teams to determine the test hypothesis as well as the success criteria.- Design test sample size and running duration to ensure a fair representation of the audience (Statistically Significance).- Analyze the results and provide insight and recommendation of next steps. Show less

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  Publicis Sapient

  Oct 2021 - Jun 2022

  Senior Associate - Data Science and Analytics
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  Meta

  May 2022 - now

  Data Scientist