Experience

• 

  Whyte waters group ltd

  Jan 2011 - Apr 2011

  Marketing assistant

  I helped Whyte Waters Group with identifying new customers for one of their products - an online activity booking system (RTBS - real time booking system). I developed and designed a marketing program that included how to reach new customers and how to make them aware of the booking system. In the end of the internship I came up with suggestions on how to implement the marketing program.

• 

  Akademikerkorpset

  Feb 2014 - Jul 2015

  Consultant

  As a consultant at Akademikerkorps I was offering consultancy services to help small and medium sized companies grow.

• 

  Mec

  Aug 2014 - Jan 2015

  Digital campaign manager

  At MEC I was managing digital campaigns - including start-up, optimization, evaluation and materials management. I also worked with inputs to strategy proposals and media plans. (Internship as a part of my master’s degree)

• 

  Unoliving.com

  Apr 2015 - Jul 2015

  Seo and online copywriter

  Copywriting and SEO optimization of the furniture company Unoliving.com

• 

  Dentsu aegis network

  Aug 2015 - Jan 2017

  Planning, monitoring, analyzing and evaluating programmatic buying for a large portfolio of Carat and Vizeum clients among others including the Danish gambling company Danske Spil, Norwegian, Red Bull and BMW. The programmatic buying included both display and video, whereas I was in charge of developing the programmatic video offering. At Amplifi I was managing digital campaigns (display, social and video) across Carat and Vizeum clients - including start-up, optimization, evaluation and materials management. Along with the campaign management, I was also managing programmatic buying.

  • Programmatic Specialist at Amplifi

    May 2016 - Jan 2017

  • Digital Campaign Manager at Amplifi

    Aug 2015 - Apr 2016
• 

  Groupm danmark

  Feb 2017 - Jul 2021

  Responsible for the programmatic strategy at GroupM. Responsible for the programmatic buying at Mindshare. Responsible for the programmatic buying at Mindshare. Planning, monitoring, analyzing and evaluating programmatic buying for Mindshare clients.Strategy and process management across multiple clients and the agency. Responsible for GroupM Graduate and training of new employees.

  • Programmatic Lead @ GroupM

    Jun 2019 - Jul 2021

  • Head of Programmatic @ Mindshare

    Jul 2018 - Nov 2020

  • Senior Programmatic Specialist @ Mindshare

    Jan 2018 - Jun 2018

  • Programmatic Specialist @ Mindshare

    Feb 2017 - Jan 2018
• 

  Groupm danmark

  Aug 2023 - now

  Responsible for the programmatic department (approx. 25 employees) and strategy at GroupM Nexus. From January 2024 I added being co-responsible for GroupM Nexus in Aarhus to my role. Responsible for the Media units at GroupM Nexus including Programmatic, Audio & Video (i.e. TV) and Print & OOH (DOOH).

  • Director of Nexus Aarhus

    Jun 2024 - now

  • Director of Programmatic @ GroupM Nexus

    Aug 2021 - Sept 2024

  • Director of Media @ GroupM Nexus

    Aug 2023 - Dec 2023