Orla Canavan

Experience

• 

  Next Group PLC

  Nov 2010 - Jan 2011

  Sales Consultant
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  The K Club

  Jun 2011 - May 2016

  - Handling Marketing enquiries, materials and projects.- Managing The K Club website ensuring it is kept up to date and driving revenue.- Planning, developing and implementing marketing strategies for the resort.- Managing the property’s social media presence.- Designing print ready adverts and various marketing collateral for the resort.- Development and maintenance of our direct marketing database.Creating and issuing e-zines and digital newsletters to the marketing database.- Liaising with creative and print companies to ensure distribution of all Marketing materials.- Conducting property showarounds.- Representing The K Club at numerous shows including the RDS Wedding & Honeymoon Show and the Wedding Journal Show.- Account management of OTA’s in order to drive revenue through 3rd party booking sites.- Provide weekly updates on all advertising booked and to provide reports for all sales channels to the Chief Executive.- Working as a member of the sales team and taking enquiries for reservations, golf, weddings and meetings & events.- Representing The K Club at all promotions and communications meetings and conference calls on the lead up to the Dubai Duty Free Irish Open in May 2016. Show less

  • Marketing Co-ordinator

    Aug 2014 - May 2016

  • Social Media Marketing Intern

    Feb 2014 - Jul 2014

  • Waitress

    Jun 2011 - Mar 2014
• 

  Wide Eye Media

  May 2016 - Oct 2016

  Promotions and Innovations Executive

  - Responsible for developing innovative experiences using the medium of cinema- Supporting agency sales team on sales and promotion pitches- Acting as primary contact on all innovation and promotion queries- Working independently to generate new business- Develop and maintain strong relationships with below-the-line agencies and exhibition and distributor partners- Maintaining up-to-date database and files on all leads- Attending and contributing to weekly sales meetings

• 

  The K Club

  Nov 2016 - Jun 2024

  - Responsible for managing and executing the marketing strategy for all resort segments including the main hotel, three food & beverage outlets, two golf courses, the resort spa, weddings, meetings & events and membership- Responsible for marketing the resort across local, national and international markets through the use of digital, PR and print & media advertising- Key player in the development, implementation and on-going management of a resort-wide rebrand- Lead and executed multiple PR events on behalf of the resort including a national media announcement and the launch party for a new restaurant- Lead the design and development of two new resort websites from planning to go-live- Responsible for the resort online strategy which includes driving business through the brand website via room bookings, tee-time bookings, dining reservations and event enquiries- Management of the resort social media strategy including organic content planning, paid campaigns and influencer marketing- Management of the CRM system to ensure effective, revenue generating email marketing campaigns- Planning and running resort photo and video shoots from start to finish- Designing digital graphics and print-ready artwork using Adobe Photoshop and Adobe InDesign- Presenting to internal teams on resort brand and marketing activity- Liaising directly with senior management- Management of multiple agencies including brand, creative, digital and PR- Responsible for the resort marketing budget- Manager over a social media & marketing executive Show less - Designing and developing new resort website- Key role in project to setup two-way integration between resort property management system and online booking engine- Liaise with The K Club’s PR company in order to devise and drive PR campaigns.- Liaising with The K Club’s sales, marketing & communications company based in the US to promote The K Club directly to US leisure travel agents.- Analysing the website’s traffic and performance through Google Analytics.- Managing Branding issues and corporate external image.Planning, developing and implementing marketing strategies for the resort.- Managing the property’s social media presence.- Planning PPC and SEO campaigns.- Designing print ready adverts and various marketing collateral for the resort.- Co-ordination of various events, from photo & video shoots to client entertainment.- Development and maintenance of our direct marketing database.- Creating and issuing e-zines and digital newsletters to the marketing database.- To manage Digital Marketing activity undertaken by web provider and other companies on behalf of The K Club.- Liaising with creative and print companies to ensure distribution of all Marketing materials.- Conducting property showarounds.- Representing The K Club at numerous shows including the RDS Wedding & Honeymoon Show and the Wedding Journal Show.- Account management of OTA’s in order to drive revenue through 3rd party booking sites.- Provide weekly updates on all advertising booked and to provide reports for all sales channels to the Chief Executive.- Working as a member of the sales team and taking enquiries for reservations, golf, weddings and meetings & events.- Overseeing the promotion of new facilities on the resort including new bedrooms, new conference room and new food & beverage offering. Show less

  • Marketing Manager

    Jun 2018 - Jun 2024

  • Senior Marketing Executive

    Nov 2016 - May 2018
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  Sandymount Hotel at AVIVA Stadium

  Jun 2024 - now

  Marketing Manager