Experience

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  Strategy runner

  Jan 2006 - Jan 2009

  Technical support

  Providing technical support for brokers from leading Forex & Futures brokerages and strategic vendors.

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  Etoro

  Jan 2009 - Jan 2010

  Customer service and sales

  Providing technical support for retail and institutional clients and Converting online leads into clients.

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  Inlight

  Jan 2010 - Jan 2011

  Digital media buyer

  Media buy on Google Adwords and Facebook.

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  Liveperson

  Jan 2010 - Jan 2010

  Customer service

  Providing technical support for end clients and business partners.

• 

  Mediacom interaction

  Jan 2012 - Jan 2013

  managing online direct response advertisers budgets: building the strategy planning, execution of the media buy and campaigns analysis (managing one employee). Media buy through Affiliate & Media networks, and on Google Adwords and Facebook platforms.

  • Performance Marketing Manager

    Jan 2012 - Jan 2013

  • Digital Media Buyer

    Jan 2012 - Jan 2012
• 

  Apptv

  Jan 2013 - Jan 2015

  Managing the RTB business unit within appTV. Working through the whole process, from business development with supply partners and the technical integrations to analyzing and optimizing all RTB activity. Working closely with the Director of Demand and managing 4 account managers in order to promote various online products and to maximize the performance of all campaigns coming through appTV. Managing VIP demand client accounts from initial set up, through to the execution of campaigns and optimizing the long term success of these campaigns.

  • Project Manager

    Jan 2015 - Jan 2015

  • Team Leader Advertisers

    Jan 2014 - Jan 2015

  • Senior Account Manager

    Jan 2013 - Jan 2014
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  Amonetize ltd.

  Jan 2015 - Jan 2016

  Team leader of ad operations

  Managing the performance marketing ad operations at Amonetize. Managing a team of campaign managers to operate the ongoing performance campaigns of Amonetize’s advertising partners (managing 3 employees).

• 

  Connatix

  Jan 2016 - Jan 2018

  Video operations manager

  Managing the video ad operations at Connatix. managing key partners accounts, business development for new and existing partners and making ongoing analysis of product performance.

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  Playbuzz

  Jan 2018 - Jan 2020

  Monetization project manager

  Managing and maintaining major projects with the biggest revenue streams at EX.CO. During this role, I owned the monetization scope of each project, which included creating monetization workflows, defining each project KPI, researching new ad tech solutions, and implementing different AB tests to optimize each project. I reached new revenue heights while doubling down the revenues (200% increase) of the company’s content website (playbuzz.com).

• 

  Aniview

  Jan 2020 - Dec 2022

  Supply manager

  Leading the operation of the direct supply business unit at Aniview. Managing the full cycle: Pre-sale, Onboarding, Monetization, and Growth. While performing this role, I managed to increase the direct publisher revenue stream by 400% while building an ad operation team from scratch to support the new business scale.

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  Minute media

  Mar 2023 - Dec 2024

  Head of video operations

  Built a new business unit to scale the company’s video advertising product from internal use to external distribution.Expanded publisher partnerships from 1 to 15+, generating nearly $200K in daily revenue at peak performance.Recruited and managed a team of two to oversee daily operations, client relations, and product optimization.Maintained strong client relationships, securing trust and traffic from publishers despite challenging performance metrics.

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  First media us

  Jan 2025 - now

  Director of ad ops and publisher development