Sofía Ramadori Flores

Experience

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  Korn Ferry

  Jan 2012 - Feb 2014

  Marketing Analyst - Austral Region

  - Design and launch of E-Mail Marketing Campaigns for Austral Region (Argentina, Chile, Uruguay y Perú).- Event organizations & press releases.

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  Anheuser-Busch InBev

  Jul 2016 - Jan 2020

  - Owner of annual Trade Marketing Supermarket spend- Insure share and sales uplift in beer business in Argentina- Co-leader Category Management Team with special focus in improving client experience in-store.- Quality shelves, executions and cold planograms’ strategy.- Game Plan and POP Strategy. - Leader of Media, Digital, Advertising & Digital Production, Insights, Agencies, Sponsorships and Brand Events categories for LAS (Argentina, Bolivia, Chile, Uruguay y Paraguay).- Payment Terms Manager Marketing & Sales.- Business Partner between Marketing Team and Strategic Partners.- Ensure the efficiency and saving in Marketing Budget.- Reports and Presentations of best practices and savings initiatives for theGlobal Management. - Responsible of Marketing LAS negotiations (Argentina, Bolivia, Chile, Uruguay y Paraguay).- Strategic partners and suppliers’ payment terms negotiations. - Preparation of reports of best practices and savings initiatives. - Responsible for integration of LAS Categories (Argentina, Bolivia, Chile, Uruguay y Paraguay) a SAZ (South America Zone).- Negotiation of Marketing & Sales categories for the zone.

  • Trade Marketing Manager - Argentina

    Jan 2019 - Jan 2020

  • Procurement Marketing Manager - Latin America South

    Jan 2018 - Dec 2018

  • Procurement Marketing Specialist - Latin America South

    Jan 2017 - Dec 2017

  • Procurement Commercial Sr Analyst - Latin America South

    Jul 2016 - Dec 2016
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  Imperial Brands PLC

  Mar 2021 - Dec 2021

  Trade Marketing Executive - Western Europe & Americas

  - Design of Marketing campaign execution strategy for Western Europe & Americas for Global Duty Free & Exports division (+10 countries)- Point of sale coverage strategy through brand ambassadors, sales force, merchandisers & distributors.- Resposible for the regional team of brand ambassadors and supervisors (+15 people).- Owner of brand activations like promotions, limited editions and POSM design and production. - Development and strategy of planograms and merchandising based on the portfolio strategy.- Analyze market insights and present them to the regional and global management.- Design and organization of brand events & trade shows. Show less

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  Visa

  Jan 2022 - now

  • Senior Client Marketing Manager

    Oct 2023 - now

  • Client Marketing Manager

    Jan 2022 - Oct 2023