Experience

• 

  Brandon

  Jan 2007 - Jan 2014

  Advanced from Junior Graphic Designer to Art Director. Created brand identities, print collateral, and media. Reported to the Creative Director, presented to internal teams, and art-directed the junior team. Led photography and illustration editing and managed aesthetic direction for publications, packaging, ad campaigns, and identity designs. Reviewed and approved designs and coordinated with the account team, creatives, and vendors.Key Achievement: Developed a solid reputation for delivering thoughtful design concepts. Show less

  • Art Director

    Jan 2012 - Jan 2014

  • Graphic Designer

    Jan 2009 - Jan 2012

  • Junior Graphic Designer

    Jan 2007 - Jan 2009
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  Erica westerfield creative

  Jan 2007 - now

  Brand identity designer

  Design logos, wordmarks, and icons while applying brand identities consistently across print, environmental, and digital platforms. Define typography, color palettes, design standards, and voice guidelines to build a brand identity. Develop comprehensive brand style guides, set lexicon guidelines, and explore naming conventions and nomenclature to ensure a consistent and clear brand identity.

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  Discovery place, inc.

  Jan 2014 - Jan 2018

  Principal graphic designer

  Built a cohesive, ownable identity by directing, executing, and expanding on existing brand standards across four museums. Reported directly to the Chief Marketing Officer, managed vendor relationships, directed photoshoots, approved press checks, and oversaw a complex system of wayfinding signage across four museums. Supported five departments with a wide variety of creative needsKey Achievement: Collaborated with leadership and agency partners to execute an organizational rebrand and completed more than 300 deliverables in one calendar year. Show less

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  Coho creative

  Jan 2018 - Nov 2018

  Senior graphic designer

  Independently and as part of a team, constructed, implemented, and extended package design systems for various product lines. Art-directed photoshoots conducted competitive landscape assessments and directed production teams.Key Achievement: Developed effective packaging designs that boosted brand visibility and sales.

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  Upstream 360

  Nov 2018 - now

  Ensuring Creative teams have the tools and resources to deliver high-quality content to our Fortune 500 clients. I report to the CEO and partner with Creative, Account and Production leadership to engage in proactive communications, triage projects, and support teams to meet and exceed tight deadlines in a fast-paced environment.+ Oversee resource allocation, secure best talent to deliver high-quality solutions+ Anticipate potential roadblocks, develop contingency plans, ensure on-time delivery+ Contribute to strategic planning, align operational goals with business objectives+ Established department leveling structure, ensuring role clarity through anticipated growthKey Achievement: Initiating and establishing this new organizational role. Show less I elevated brands through innovative thinking, curiosity, and collaboration by producing novel concepts and technical product stories that met business objectives. I led creatives by inspiring a safe and positive culture, empowering teams, and fostering strong relationships. The priority was to establish the process and work methods that enabled excellence and momentum of creative work, along with the development of team members.+ Conceptualized successful project approaches that aligned with project objectives+ Led multi-disciplinary teams and provided critique and guidance to elevate creative output+ Fostered a positive culture, cultivated strong teamwork, and empowered teamsKey Achievement: Launched collective communication methods that gave greater structure and predictability to the Creative team and allowed them to focus on creative tasks. Show less Collaborated with clients and internal teams to create compelling content. Regularly presented designs to internal teams and clients in person and over video. Contributed to project kick-offs, technical downloads, and project ideation sessions.+ Ensured an integrated approach to projects by collaborating with cross-functional teams+ Led creative teams in executing projects across digital, print, and video+ Managed timelines and resources for on-time project delivery+ Maintained brand consistency across all materials+ Implemented feedback to refine designs and meet client expectations+ Mentored junior team membersKey Achievement: Built strong relationships with peers through the consistency of mindful work and garnered the trust of leadership that ultimately propelled me into new roles. Show less

  • Creative Operations Director

    Mar 2022 - now

  • Associate Creative Director

    Jan 2020 - Mar 2022

  • Art Director

    Nov 2018 - Jan 2020