Experience

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  A&r multimedia

  Feb 2002 - Aug 2002

  Graphic designer

  Operated a sophisticated digital color printer, managing print jobs and creating graphics for a variety of customers. Used professional graphics software to develop visual printed communication and deliver finished projects. Learned a lot about different paper types, how digital printing worked, enhanced my visual expression toolset. Managed to successfully run the print shop and keep clients happy and returning.

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  Grafitti computers

  Apr 2003 - Jan 2004

  Computer technician

  My responsibilities were to build and repair desktop computers. To advise clients, suggest options and offer solutions. To install operating systems, upgrade components, fix issues. Also help with communication, develop graphics, restock inventory and generally be helpful in a small computer shop. Helped develop a good relationship with customers, listened to their needs and offered thoughtful feedback. This helped keep the independent shop in business and successfully competing with national brands in the city. Show less

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  Imagic advertising

  Aug 2004 - Mar 2006

  Art director

  Developed concepts, created ad campaigns and created visual communication materials. Learned about the advertising business, how creatives work and collaborate, a lot of production know how and upped my game in terms of presentation skills and telling a story. Gained a lot of insight and skills in photography and photo editing. Learned how big brands communicate, how teams manage branded communication, how to deal with pressure and tight deadlines while being creative. Contributed to work that won pitches, expanded business, enabled more work and kept clients happy. Selective client list: Ion Mos, Microsoft Romania, Xerox Romania, Media Training Worldwide, Tondach Romania, Universal Construct Market Show less

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  Violet advertising

  Jun 2006 - Jan 2009

  Art director

  Developed new skills, leveraging conceptual and executional abilities to create campaigns that were diverse, integrated, that told a coherent story while adapting it to a diverse set of environments: print, outdoor, events, new media. Learned a lot from an experienced set of creative colleagues, teamed up with copywriters and carried client presentations. Our team managed at one point to carry 6 pitches in 4 weeks, and then taking the campaigns all the way to the execution, with multinational clients. One of the highlights for me was a direct mailing I did for agency clients, where we sent them boxing gloves, saying how they deserve nothing but the best - and now they have to tools to get it. And they did, the feedback was fantastic. Selective client list: Vincon Vrancea, Intersnack (Pombar), Parmalat, Santal, Mapei Romania, Prooptiki, Radio Romania Actualitati, Beauty Star, Alpha Leasing, Meda Prod Show less

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  Ogilvy action

  Feb 2009 - Jul 2013

  Art director

  Working for a big, multinational ad agency added a new layer of experience. Getting to know a great variety of highly talented and skilled people and learning from them and spending time with them felt like a privilege. We worked hard, sometimes through nights to meet expectations and deadlines. I learned what it means to work in a corporate environment, to have access to worldwide network resources and to develop solutions that appealed to multinational marketing teams. I got access to and benefitted from the highest achieving activation practice at the time and experienced how marketing teams leverage multiple options to achieve their goals. Selective client list: Diageo (Johnnie Walker, Smirnoff, J&B, Captain Morgan, Jose Cuervo, Shark); Unilever (Dove, Delma, Rama, Algida); IBM; Cosmote; ING Bank; Avon; Nivea; Anchor Group; Wild Bean Cafe; Croquons La Vie.fr; Show less

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  Ogilvy & mather

  Aug 2013 - Dec 2013

  Senior art director

  Brief stint in a tough year after going through a corporate reshuffling and surviving a massive layoff. Decided to forge my own path and went on to develop my own creative initiatives.

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  Unikoti studio

  Feb 2014 - Jun 2022

  Founder / senior designer

  Working independently allowed me to explore new creative avenues, to ask myself what I want to to more of, who to do it for, and how. My work is more diverse, more hands-on, with results that are more tangible and fulfilling. I am creating designs that went on to be awarded in international design competitions, working for clients that truly make the world a better place and taking things from start to finish. I am building relationships, learning the ropes with regards to accounting practices and business management. Started an online shop that offered unique and limited edition decor items that my brother and I built. Work hard to improve my skills, adding new ones for good measure. Working to offer my partners a high standard of work, leveraging all my experience and improving abilities to cover as many of their communication needs. Selective client list: Verifone, Asociația Techsoup, Viitor Plus, Fundația Comunitară București, CeRe, FFCR, Smart Bill Show less

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  Freelance

  Jul 2020 - now

  Senior creative head | visual comms solution provider

  Changing residence and adapting to a different culture, language and norms. Raising my level and specializing in telling compelling visual stories through branding and editorial design. Applying flexible, experienced, brand aligned communication design that enables teams to reach their goals with print, digital, interactive and motion graphics. Integrating new, algorithmic approaches to the creative process, growing and enhancing my ability, sensitivity and effectiveness of empathy to better understand people. Adopting a more flexible approach to projects, looking to add value and impact that returns results. Making myself an indispensable resource of design systems development and creative, integrated problem solving, enabling partners to leverage online platforms effectively. Combining an international outlook with Berlin's culture and experience. At the same time discovering the challenges and joys of inline skating at the Marathon level. Working sometimes on-site and always staying true to a high standard of work, doing highly customized and brand aligned communication that works. Selective client list: Nestle Germany, Verifone, Pure Perfection, Viitor Plus, Asociația Techsoup, Fundația Comunitară București, Jagermeister Show less