Experience

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  Prudential assurance singapore

  Jul 1996 - Apr 1999

  Marketing executive

  •Started as a Management TraineeMarket Intelligence and Research; Advertising and Promotions• Successfully organised Competitive Analysis seminars and series of talks for the field representatives.• Published the first series of educational and analytical bulletin, “PruTalk” & “PruMarket” that aimed to provide the sales team with a new perspective on the analysis and controversies of the industry.• Published the first series of product comparative analyses.• Published product positioning papers on PruSmart Lady, PruMortgage to help the sales team in focusing on the right target market and to understand the benefits of the product.• Successfully planned and executed the first and several Direct Mailing campaigns, with an achievement of: o 50% rollover business to PruInvestor policy from Investor Plus policy.o Received overwhelming application of more than 20% for Crisis Waiver benefit inclusion.• Created a systematic accounting system that managed Prudential’s advertising budget that allows easy tracking of the billings and media schedule.• Successfully planned and executed Prudential 150th anniversary promotion with a series of above and below the line advertising as well as mailing campaign.• Revamped and recreated “Pru” series brochures such as PruLife, PruSave, PruMortgage by changing the focus from product features to benefits for the consumers. Show less

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  Otis elevator international inc.

  Apr 1999 - Jul 2002

  Market analyst

  • Successfully established and deployed the “many-in-1” sales managing and reporting system in 16 countries that allows sales persons to manage their activities and HQ to get first-hand information on the market for analysis.• Created and implemented a standardised market research and analysis procedure that enable systematic assessment of the elevator and escalator market that led to more accurate forecasting.• Developed a comprehensive marketing plan for China escalator that will help OTIS to gain substantial market share and leadership by year 2003.• Setup an online marketing information system that allows easy and faster dissemination and sharing of information among the Asia Pacific entities. Show less

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  Otis elevator

  Jul 2002 - Mar 2010

  Deputy sales manager

  Achievement:• Increased individual sales from S$10 million in year 2006 to S$15 million in year 2007 and to $19m within half a year in 2008.• Individual sales order constitute more than 50% of the total departmental sales for 3 consecutive years.• Clinched Big Box project worth $8.24m and Goodwood Residence project worth $4.95m in 2008• Awarded Outstanding Sales Leadership and Performance for Year 2007 • Successfully penetrated into SC Global market with projects revenue of more than $2m in 2007• Clinched Jurong Point project which is worth $7m in 2006, IMFT project which $4.7m and Tampines Central Mall project which is worth $3.2m in 2007• Won the highest book margin contest (44%) for Tanjong Pagar MRT A&A in 2007.• Initiated streamlining of work processes to effectively improve the productivity of the sales team• Implemented Sales Force Excellent Program which aims to increase level of professionalism• Successfully captured Allgreen Property and Wohhup account which generated more than $2.58m revenue for the company in 2003 and 2004.• Successfully organized Customer Technical Seminar for 100 customers• Initiated change in sales process by making it more effective and efficient by kick-start usage of SAM program and electronic forms.• Established and expanded the industry networking group among M&E consultants and Architect to facilitate sharing and gathering of competitive information as well as to influence building design at onset. Show less

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  Avire global pte ltd

  Apr 2010 - Jun 2015

  Regional sales manager

  - Promoted to be in-charged of Australasia market in 2014- Promoted to be in-charged of Japan and South Korea market in 2013- Increased sales in Year 2012/13 by 3% and exceeded sales target set by 6.6% (though area of sales is being reassigned). - Promoted to lead both South East Asia Sales Team and Customer Service Sales Team in 2012.- Increased sales in Year 2010/11 by 30% from Year 2009/10. Exceeded sales target set by 7.5%.- Increased sales in Year 2011/12 by another 33% from Year 2010/11. Exceeded sales target set by 10.8%.- Lead newly established sales team to increase company revenues of all elevator division products sold in that region, including Hong Kong, to both the elevator OEM factory/FOD and the project selling segments. - Pioneer and set up a organised sales process to improve the effectiveness and efficiency of sales and support team.- Lead SEA Team to win Commander T2 Challenge 2010/2011- Selected to attend and completed Halma Management Development Programme in Oct 2011.- Selected to attend and completed Halma Management Development Plus Programme in May 2012. Show less

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  Sigma elevator singapore pte. ltd.

  Jul 2015 - Feb 2016

  Senior sales and marketing manager

  - Build the sales team from scratch and managed to have a full functional team within 2 months of my joining. - Consecutively for the next 2 month, sales activities improved and exceeded expectation and obtained projects (valued exceeding $1m) in for the company. - Put in place E-logistic for sales to used for equipment estimate.

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  Liftech solutions private limited

  Feb 2016 - Feb 2017

  Sales development manager

  Achievement:• Co-founded and incorporated the company in February 2016• Set up processes, system, product range which span across Human Resource, Finance etc.• Achieved sales orders about of $500,000 within 10 months and still increasing for a new start up.• Build strong project pipeline for the next 2 years.

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  Assa abloy entrance systems

  Apr 2017 - Oct 2017

  Export sales manager

  Reestablish and revive existing distribution networks.Establish new sales and distribution channel for Malaysia, Thailand, Philippines, Vietnam, Indonesia and BruneiSuccessfully signed in new distributor within 5 months:1. Philippines - increase orders by 30 folds2. Malaysia - increase orders by 5 folds.3. Brunei - increase orders by 5 folds

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  Ariston group

  Oct 2017 - now

  Regional sales manager

  In charge of sales and business development for Philippines, Thailand, Taiwan, South Korea, Cambodia, Brunei, Laos and Myanmar.• Establish new sales distribution network and partners for Thailand, Taiwan and Malaysia.• Increase sales revenue for Philippines by 23.7% when compared against last year. • Increase sales revenue for Thailand by 3 folds (signing up with a new distributor) and exceed sales target by 95%.• Increase sales revenue for Myanmar by 11.2%.