Experience

• 

  Ellesmere college, uk

  Jan 2007 - Jan 2007

  Support teacher
• 

  Nielsen

  Nov 2011 - Jan 2016

  Partnered with global brands (i.e. Nestle, Coles, Toyota, Woolworths, Pepsi, Kellogg's & Colgate) to understand consumer behaviour and creative effectiveness. Led the the design and implementation of multi-methodology research studies (including qual, quant, eye-tracking & neuroscience) from proposal to client delivery, to inform marketing strategy. Managed key client accounts such as Pepsi, Kellogg’s, Colgate, Sanitarium and Pfizer and coordinated with specialist teams to help grow client revenue

  • Insights Manager, Sales Effectiveness

    Jul 2015 - Jan 2016

  • Senior Insights Executive, Shopper Insights

    Jan 2013 - Jul 2015

  • Senior Client Service Executive

    Nov 2011 - Jan 2013
• 

  Google

  Jan 2016 - Apr 2024

  Driving industry thought leadership, strategic insights, and best in class marketing strategy for the UK's largest advertisers. Led consumer insights in Australia, helping Australia's largest marketers win the key moments of consumer intent and earn their audience's attention. Key projects included reshaping the way Google Australia executed category-specific research and leading innovative, first to market x-device clickstream research, as well as ethnographic research on winning audience attention for YouTube.

  • Strategy & Insights Lead, Retail

    Jan 2019 - Apr 2024

  • Analytical Consultant

    Jun 2018 - Jan 2019

  • Manager, Market Insights

    Jan 2016 - Jan 2018
• 

  The hidden trimester

  Apr 2024 - now

  Coach & founder

  The Hidden Trimester supports you through one of the most challenging trimesters — your fertility journey.For many women their fertility journey is actually the longest and most challenging trimesters on the road to becoming a mum. And despite its significance in our lives, it remains largely hidden from those around us, making it the loneliest trimester too. The ultimate goal of the coaching program at The Hidden Trimester is to help women with the ongoing adversity and lack of control on this journey, as well as to help protect the most important relationships in their lives which are often heavily impacted as result. And while a key part of the program involves validating their feelings and providing important connection, it also focuses on empowering women with the tools to think about their journey differently, strengthen their mindset, sense of control and relationships, and to still thrive in all the other parts of their lives that are important to them, and which often take a backseat on this type of journey.Note: now also offering CAREER coaching, empowering women to thrive in their careers at every stage of motherhood. Weniger anzeigen