Experience

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  Tecnofarma

  Mar 2006 - Jan 2010

  Oncology product manager

  Position: Product Manager.Reports: 1 marketing intern shared with 2 product managersMarketing Budget managed: R$ 2MM Main Project: Management of 19 similar generics brands in Oncology business and Launch of 2 new presentations of Eligard® in Brazil. Main responsibilities:Oncology Product Manager ( jan/2007 to sep/2009)• Management of 22 brands in Oncology (19 similar generics brands, 2 licensed brands - Eligard ® and Amphocil® - and 1 co-marketing with MSD (Emend®). Focus on Breast Cancer (similar to anthracyclines and anastrozole), lung cancer, prostate cancer, colorectal cancer and emesis.• Salesforce training• CME programs management• Creation and implementation of Commercial tools for Sales Managers, analyzing the clients’ profitability and mix sales (excel tool).• Institutional Marketing strategies (Zodiac Oncologia Brand)Oncology Market Intelligence Analyst (2006 to 2007)• Oncology Market Researches and analysis in order to identify new trends.• Recommendations to drive the acquisitions of new products. Show less

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  Jmark consulting inc.

  Jan 2010 - Jan 2013

  Marketing consultant assistant

  Project Strategic Plan 2011/2015 Marketing Module Consultant- Market Analysis and SWOT analysis- Marketing Plan (4Ps), definition of strategic imperatives, action plans assembly and training of product managers .

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  Pfizer

  Jan 2010 - Jun 2013

  Product manager - antifungal portfolio

  Position: Product Manager.Reports: 1 marketing analyst shared with 2 product managersMarketing Budget managed: R$ 5MM Main Project: Management and implementation of Biomarkers Program focused on the early diagnosis. Following the implementation of the project, the product sales doubled every year, jumping from R$ 12 million in 2010 to R$ 60 million in 2014Main responsibilities:• Management of 3 antifungal brands in Hospital business (VFend™ Ecalta/Eraxis™ and Zoltec/Diflucan™) focused on the Leukemia, Lymphomas and Myeloma (Bone Marrow Transplant) and ICU.• Launch of a brand generic in Critical Care business• Biomarker project development and implementation• Close relationship with sales force locally Show less

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  Danone

  Jul 2013 - Dec 2014

  Product manager

  Position: Sr. Product Manager.Reports: 1 marketing analyst shared with 2 Product ManagersMarketing Budget managed: R$ 2.5MM Main Project: Launch of Oncology Project in Brazil, including the definition of oncology products, advisory board development, price and P&L definition, 5-year growth target and close team work with Supply, global team, Regulatory affairs, Legal, Product Development.Main responsibilities:• Management of 8 premium brands of oral supplements focused on Head&Neck, Superior and Inferior GI, pancreatic and lung cancer patients. • Focus on SF Promotion: Nutritionists, Oncologists and Hematologists, in both Hospital and Private Clinics.• Oncology Project development and implementation• Leadership in 4 projects to change the products’ formula according to the Brazilian and LA needs and 1 project of product discontinuation. Show less

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  Galderma

  Jan 2015 - Aug 2015

  Product manager

  Position: Product Manager.Reports: 1 marketing analystMarketing Budget managed: R$ 2.5MM Main Project: Launch of Sculptra in Brazil focused on aesthetic procedures. Brazil was the first country to launch the product in LA accordingly (considering legal and regulatory demands)Main responsibilities:• Launch of Sculptra in Brazil focused on aesthetic procedures managed by dermatologists, plastic surgeons and aesthetic medicine physicians,• Pre-launch activities, including advisory board meetings, legal and regulatory meetings, CME program.• Intense CME activities with Brazilian, American and European KOLs• Sales force training program (Brand and competition SWOT Analysis, market opportunities, commercial negotiation and how to overcome objections)• Launch events management in Brazil and US (American Academy of Dermatology) with global KOLs Show less

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  Apice desenvolvimento humano

  Aug 2015 - Jan 2017

  Marketing and product manager

  Position: Marketing ManagerReports: 1 marketing and events assistantMarketing Budget managed: R$ 200K Main Project: Marketing area restructure, including products portfolio, salesforce training, strategic approach, clients management and loyalty program.Main Responsibilities• Management of 8 products in Educational business and 8 products in Coaching business• Marketing area restructure• Salesforce training (products, competence and business opportunities)• Digital Marketing Management • PR Management• Media Management including TV, radio and press media• P&L analysis• Brand Plan development and management. Show less

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  Merz pharma

  Jan 2017 - Dec 2018

  Product manager

  Position: Product Manager.Reports: 1 marketing analystMarketing Budget managed: R$ 5MM Main Project: Reposition of Radiesse in Brazil focused on aesthetic procedures. Brazil was the first country to reposition the brand as a collagen biostimulator, instead of a dermal filler.Main responsibilities:• Relaunch Radiesse in Brazil focused on aesthetic procedures managed by dermatologists, plastic surgeons and aesthetic medicine physicians,• Management of an intense CME activities with Brazilian, American and European KOLs• Sales force training program (Brand and competition SWOT Analysis, market opportunities, commercial negotiation and how to overcome objections)• Launch events management in Brazil and US (American Academy of Dermatology) with global KOLs• Team work with Supply, Regulatory, Financial and Sales teams Show less

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  Humano educação

  Dec 2018 - Apr 2022

  Product manager

  Position: Marketing ManagerReports: 1 marketing coordinator, 3 analysts and 1 social media assistantMain Responsibilities• Management of 8 info products (digital marketing)• Marketing area restructure• Salesforce training (products, competence and business opportunities)• Digital Marketing Management (social media content, launch strategies, copywriting, advertising and broadcast strategies)• ROI analysis

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  Ilikia.br

  Mar 2022 - Sept 2023

  Consultora de marketing

  Position: Marketing ConsultantMain Responsabilities:• Aptos Brand Plan construction and CME (continuous medical education) program development• UP Brand Plan construction, launch and implementation• Sales team trainings• Brief marketing team management (1 event analyst, 1 marketing coordinator and 1 intern)• STIIM Brand Plan construction, training and brand positioning• Digital marketing support