Experience

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  Pier 1 imports

  May 2007 - Aug 2007

  Management intern
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  Coca-cola enterprises

  May 2008 - Aug 2008

  Promotions intern
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  The united way

  May 2009 - Aug 2009

  Mass communications intern
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  Commerce bank

  Mar 2010 - Mar 2013

  Served as Assistant to the President of the Trust Company as well as Sales Assistant to the Wealth Management Consultants. Managed schedules, organized meetings, composed presentations, and coordinated travel. Also organized various activities for the trust department and external events for clients. Handled confidential information and completed account paperwork to open trust accounts. Created various reports and spreadsheets that tracked and managed sales and referrals for the trust department. Show less

  • Marketing Coordinator

    Aug 2011 - Mar 2013

  • Client Associate/Administrative Assistant

    Mar 2010 - Aug 2011
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  Kansas city life insurance company

  Apr 2013 - May 2015

  Corporate communications and marketing project manager

  • Managed various initiatives of Kansas City Life’s Home Office of Companies’ field force members through a wide range of external and internal marketing communications projects. • Created, developed, produced and managed all sales and training materials that effectively position and sustain the company's professional image.• Created, developed, produced and managed marketing campaigns for new life product introductions, both fixed and variable products. • Coordinated various special projects to help attain the overall growth goals of the company.• Created, designed and produced sales collateral that promote sales concepts.• Responsible for editing, proofreading and print production of company publications and projects, including the quality of printed material, appreciating budgets and other limitations that may exist.• Maintained a high level of responsiveness to internal and external customers, including the field force for all companies, possessing a strong awareness of corporate priorities.• Ensured adherence to all applicable compliance and regulatory mandates. Show less

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  Allstate

  Jun 2015 - Oct 2018

  Senior marketing consultant

  • Initiated and implemented marketing strategies using segmentation, targeting, quantitative and qualitative campaign analysis for Allstate agents across a nine-state territory.• Led consultations with agents on improving their marketing plans, digital presence and customer experience. • Oversaw marketing and direct mail campaigns for the nine-state region. • Developed programming and initiatives to help drive sales for Allstate Life and Retirement. • Collaborated with the Corporate Relations team on agent-facing communications regarding marketing initiatives.• Worked with regional management and sales leaders to identify marketing needs for agents and present at agent meetings. • Supervised, directed and developed other consultants on the Marketing team on local marketing program execution. • Provided subject matter expertise on regional marketing trends and opportunities to Regional and Home Office Leaders. Show less

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  Dealer.com

  Jan 2019 - Feb 2020

  Digital marketing specialist

  • Communicate with clients via regular monthly conference calls to review website performance, work completed as part of the SEO program, and present strategies to help reach sales goals. • Act as SEO account manager, providing clients with direct access to answer concerns and improve client site performance in search engines.• Utilizing Dealer.com's analytics platform, analyze and evaluate website performance including, but not limited to, organic visits, visitors, form submissions, conversion rate, bounce rate, and visibility to determine level of client performance and identify areas of opportunities. • Write client-facing reports on how website is performing to help them understand the benefits of Dealer.com's SEO program. Show less

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  National life group

  Feb 2020 - Jul 2021

  Senior marketing specialist
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  Allstate

  Jul 2021 - now

  Communications associate manager