Erika Morrell, CPM®

Experience

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  Venterra Realty

  Feb 2007 - Nov 2011

  Property Manager
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  Mid-America Apartment Communities

  Feb 2012 - Apr 2014

  Community Leader
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  Wilkinson Real Estate Advisors, Inc.

  Apr 2014 - Jun 2017

  Property Manager
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  Matrix Residential a Pollack Shores Company

  Jun 2017 - Jul 2018

  Community Director

  • Experience with lease-ups, capital improvements, dispositions, acquisitions, and stabilized assets• Increased occupancy from 37.62% to 95.24% in four months• Developed strategic monthly marketing plans.• Oversaw monthly financials including completion of the annual budget, monthly executive summary, variance reports, re-classifications, and accruals.• Conducted employee counseling and annual evaluations.• Mentored and trained Community Directors.• Supervised customer service, resident relations, maintenance department practices, vendor relations, marketing, and leasing Show less

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  Knack Construction LLC

  Jul 2018 - Jan 2019

  Office Assistant

  • Documented and communicated operational needs.• Organized and facilitated meetings and other special events, as required.• Entered and updated payables, receivables, and job proposals.• Establish and maintain files and records for the office.• Responsible for planning, implementing and monitoring the company’s social media.

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  Sierra Development

  Mar 2019 - Feb 2022

  Director Of Operations

  Lead the company portfolio of 1,500 units to include conventional, third-party, student housing andcommercial office space.• Stabilized declining properties and achieved a company portfolio average of 94%.• Restructured the operations of third-party assets to include screening procedures, monthly reporting,and staffing.• Responsible for recruiting, on-boarding, staff development and performance reviews.• Responsible for identifying operational, financial, and business areas for improvement to includedeveloping and implementing policies and procedures.• Evaluated and recommended market rent changes, renewal increases and other income opportunities.• Collaborated with the leadership team in developing actionable business strategies and plans thataligned with short-term and long-term objectives.• Promoted resident satisfaction and retention by responding to complaints, questions, and requestsin a timely manner, and taking appropriate action to resolve and address service issues. • Administered property sales and system implementations for newly acquired properties.• Maintained and built professional relations with investors, partners and key individuals that directlysupported the company growth and development.• Created and implemented property budgets and training material.• Coordinated and enforced Covid protocols for employees and Student Housing isolation needs.• Programs used- Paycor, Edge2Learn and RealPage products to include Onesite, Financial Suite,Budgeting and Business Intelligence. Show less

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  Pegasus Residential

  Feb 2022 - Jul 2022

  Regional Manager

  • Lead a portfolio of 1,400 A/B conventional units.• Supervised and managed renovation schedules and reporting.• Weekly client calls held to support and execute client goals and objections.• Maximized rents with lease trade-outs of 20% or higher.• Ensured weekly, monthly, and quarterly reporting was completed accurately and timely.• Participated in monthly leadership training and exercises.• Completed weekly pricing calls.• Promoted resident Satisfaction and retention by responding to complaints, questions and request ina timely manner and identifying solutions.• Weekly inspected property exterior, turnkey, and renovation progress.• Programs used- UltiPro, Growth, Realpage products to include Onesite, Ops and Financial Suite. Show less

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  Landmark Properties, Inc.

  Jan 2023 - now

  Regional Director - BTR and Multi Family