Sofia Luciotti

Experience

• 

  Mars

  Feb 2016 - Oct 2020

  Leading digital transformation in Mars Italia:1. New clients Activation: Amazon, Ebay, Groupon, Glovo, etc...2. Content manager: implement the right content to push the Sell Out 3. Media strategy: Define the right media strategy and monitor its effectiveness through KPI’s such as: ROAS, CTR, CR etc..4. Portfolio strategy: define the right product mix for the channel Key Responsibilities: Management of the budget related to promotions’ grocery channelTrade Marketing strategy – promotion activities and definition of targetManagement of an internMain activities:Development of all POP materials and displaysImplementation of Tailor made activities for the top customers with the definition of the P&LPost evaluation analysis Negotiation of promotion and activity with clients, managing budget, planning the distribution of the product and the positioning on the shelf, evaluation of the activity with data of sell out and sell in, analysis of stores performance based on KPI's identified by the company. Budget and stock evaluation, planning and evaluation of promotional activities, management of communication with sales, specific projects in Petcare&Food sector.

  • E-Commerce Project Manager

    Oct 2018 - Oct 2020

  • Trade Marketing Activity

    May 2017 - Oct 2018

  • Store sales Representative

    Aug 2016 - May 2017

  • Trade marketing intern

    Feb 2016 - Aug 2016
• 

  Amazon

  Oct 2020 - now

  • Senior Vendor Manager

    Mar 2023 - now

  • Vendor Manager

    Oct 2020 - Mar 2023