Eric Morana

Experience

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  First 5 Fresno County

  Sept 2008 - Dec 2008

  Intern

  As the intern my main project was working on the 2009 Child-Friendly Business AwardMy duties included:-Contacting businesses to encourage applying for the award-Sending out a mailing packet with a poster and information about the award to local businesses-Researching potential businesses that were not in our database to expand the list of potential business canadiatesI also developed a media tracking database for First5 of Fresno-Reviewed and organized 8 years of paper clippings-Catalagued the clippings into a spreadsheet database for future reference-Stored the clippings in cronological order filed by year for easier review Show less

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  Make Your One Glass Count

  May 2011 - Nov 2011

  Program Manager

  Make Your One Glass Count was a program designed to partner wineries and non-profit organizations in the Central Vally to promote giving back to charity by drinking partnered wines.As program manager my duties included:-Developed new relationships with non-profit organizations and local wineries-Created a social media presence to generate interest about the program-Wrote a blog to get information about the program, participating wineries, non-profit organizations and other wine related content out to our program fans and followers-Represented the program at wine events partnered wineries put on Show less

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  Twin Pomegranates Wine

  May 2011 - Dec 2011

  Public Relations and Social Media Intern

  -Program Manager for Make Your One Glass Count-Maintaining and generating original content for all social media outlets related to both Make Your One Glass Count and Twin Pomegranates Wine-Created and maintained relationships with local wineries and non-profit organizations for the Make Your One Glass Count program-Created content for informational videos about the program and participating wineries and non-profit organizations

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  TALK Strategic Communications

  Aug 2011 - Dec 2011

  Public Relations Director

  - TALK is a student-run public relations firm offering students hands-on real-world experience. We work with clients in the Fresno community and provide them with promotional copy, publication design, media relations and event planning to help further their businesses.- Managed social media to promote constant communication within the organization (Facebook and Twitter)- Created and maintained monthly newsletter using Adobe InDesign- Worked directly with the Director and Associate Director to plan social events and continue to expand the organization to better serve both student employees and clients. Show less

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  Real-Time OutSource

  Feb 2013 - Apr 2016

  At Real-Time OutSource we provide full-service optimization & management specialized for all things social media.I am a social media content manager and curator. With custom solutions to meet your specific business needs and goals, I create content to help meet those objectives.- Develop social media strategic plans for new clients to map out how we are going to meet the goals and expectations through a social media campaign- Write customized content calendars for individual social media pages- Create original content for different social media platforms that encourages engagement from fans and followers- Curate articles, images and relevant content to maximize engagement and establish credibility as a primary resource- Take professional quality pictures for clients to be used on social media platforms and for website content development- Edit images using photo editing and manipulating software- Create infographics, and promotional images for Facebook Pages and campaigns- Monitor and respond to all social interactions on social media platforms we manage for our clients- Provide monthly reports on social media sites to help track growth, engagement and important analytic data to illustrate the ROI of social media- Organically grow overall presence and exposure across multiple social networking platforms Show less

  • Regional Partner

    Aug 2014 - Apr 2016

  • Content Manager

    Aug 2013 - Apr 2016

  • Social Media Marketer

    Feb 2013 - Aug 2013
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  Apple

  Dec 2016 - Jun 2019

  Selected for a 6 months in a career experience as a member of Apple's Business Team. While I was in my career experience I created new relationships with business customers and developed and strengthened relationships with existing business customers. Researched and developed custom business solutions to improve business productivity, improve inventory management, and provide point-of-sale solutions. Planned, organized, and lead events and workshops exclusive to our business customers. Became a resource for our store on how to identify and provide solutions for customers with business specific needs. Show less

  • Expert

    May 2019 - Jun 2019

  • Technical Expert

    Mar 2018 - May 2019

  • Technical Specialist

    Sept 2017 - Mar 2018

  • Specialist

    Feb 2015 - Sept 2017

  • Business Team Career Experience

    Dec 2016 - Jun 2017
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  Apple

  Apr 2020 - May 2021

  I was selected to be part of a pilot program to support the Business Team reengaging business customers we had worked with in the past but hadn't directly connected with in the last 12 months.Called and emailed business customers to find out how they were doing and how we could reestablish a relationship with them.My outbound communication lead to reengaging over 20 different business customers and lead to technology refreshes for several of the business I connected withTowards the end of my experience I became a mentor for other people selected for this pilot program and helped with their training and developing a workflow that worked best for them Show less Selected for a 5 month In Store Career Experience as a Lead. As Lead I was part of the Leadership Team as a key holder that opened and closed the store. In this elevated role I was a resource for my team. My main objective was to remove obstacles that got in the way of my team successfully completing their job.My responsibilities included:- Setting up and closing the cash drawer- Counting money and completing deposit bags- Managing the breaks and lunches of the team- Making sure every area of the store had the proper amount of staffing and that team members were properly zoned to support key areas of the store during peak and non peak times- Assisting in customer relation issue situations- Approving transaction overrides- Reaching out to customers that left survey feedback for our store, and addressing any unresolved concerns from their previous experience- Monitoring and maintaining safety protocol to ensure our store was abiding by our strict COVID-19 safety procedures- Managing the line outside our store to ensure our customers were getting partnered with the correct resource- Providing guidance and feedback to team members as we adapted to an entirely different retail environment and a whole new way of running our store- Explaining our strict health and safety procedures to customers, and ensuring that they understood how the customer journey was designed with both the customer and employee safety in mind Show less

  • Backstage Business

    Dec 2020 - May 2021

  • Lead - In Store Experience

    Jul 2020 - Dec 2020

  • Service Chat Specialist

    Apr 2020 - Jul 2020
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  Apple

  Aug 2023 - now

  I'm a a leader in sales, product knowledge, and solutions, and highly influential in my engagement with customers. I lead the sales team by example, and elevate my peers by helping them with their growth and development at Apple. I contribute in all areas of the store by supporting my team with all of the skills I have honed while working for Apple. I work with the other Pro's in our store to come up with creative solutions to help drive results and encourage individual development. I work very closely with the management team to share out new initiatives, and build store awareness around key business focuses. Show less

  • Pro

    Jun 2019 - now

  • Apple Vision Pro Trainer and Mentor

    Jan 2024 - Feb 2024

  • Lead ISE

    Aug 2023 - Jan 2024