Krunal Soni

Experience

• 

  Reliance Retail

  May 2023 - now

  Trade Marketing Manager

  Channel Marketing Strategy: Develop and implement effective channel marketing strategies to drive product visibility, increase brand awareness, and boost sales across different trade channels such as retailers, distributors, dealers, and wholesalers.Merchandising and Point of Sale (POS) Materials: Plan and execute the development and distribution of eye-catching merchandising materials and POS displays to enhance product visibility, drive customer engagement, and improve the overall in-store experience.Trade Promotions and Incentives: Design and execute trade promotions, discounts, and incentive programs to encourage retailers and channel partners to promote and sell consumer durable products effectively. Analyze the effectiveness of these programs and make data-driven adjustments as necessary.Channel Performance Measurement: Establish key performance indicators (KPIs) to measure the performance of various trade channels and monitor their progress regularly. Use data insights to identify areas of improvement and implement corrective actions.Budget Management: Manage the trade marketing budget efficiently, allocating resources appropriately to achieve the desired marketing objectives and ensure a positive return on investment (ROI).Collaboration with Cross-functional Teams: Work closely with product marketing, sales, and supply chain teams to align trade marketing efforts with overall business objectives and ensure smooth product launches and availability.Trade Shows and Events: Plan and coordinate participation in trade shows, exhibitions, and industry events to showcase consumer durable products, generate leads, and strengthen relationships with channel partners.Trade Partner Relationships: Build and maintain strong relationships with key channel partners, negotiating favorable terms and agreements to maximize product visibility and sales opportunities. Show less