Olivia Zehner

Experience

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  Bruno Event Team

  Dec 2012 - Aug 2015

  • Created and executed successful marketing and public relations strategies for the championships, including marketing partnerships, grassroots marketing initiatives, social media, and creative development.• Directed on-site marketing and promotion activation for all corporate sponsorship clients. • Developed and maintained professional working relationships with all local media, while writing press releases, pitching editorial story ideas, and coordinating interviews with professionals and dignitaries. • Orchestrated and managed the 2 events online presence, website content development, maintenance, and tracking through Google Analytics.• Oversaw media buys and schedules for television, radio, outdoor, and online campaigns, including both cash ad bartered negotiations that exceeded $900,000+.• Managed an intricate ticketing system, coordinating the printing and distribution of 100,000+ tickets and credentials for the championship week event. Notable achievements while in the position included:- Delivered outcomes that resulted in attracting 115,000+ fans throughout the week-long event. Show less • Served as the primary point-of-contact for 1,000+ high performing volunteers and 50 committee chairmen in addition to the tournament charity, Children’s of Alabama Hospital.• Designed all marketing collateral for volunteer recruitment and orchestrated all presentations for tournament speaking engagements and promotional activities. • Managed the volunteer database with both tournament and title sponsor volunteers in excess of $60,000.• Coordinated all player and staff transportation and logistics, including the use of 90+ tournament vehicles. • Held a key role for support staff for the following events within the admission, merchandise, and volunteer programs:- Barger Vintage Festival, Honda Indy Grand Prix of AL, Manulife Financial LPGA Classic, 2015 U.S. Senior Open, and the BMW Championship. Show less • Served as the primary point-of-contact for 3,000+ volunteers and 110 committee chairs in addition to overseeing the volunteer database, processing volunteer applications, and related fees valued at $350,000+.• Oversaw the ordering, delivery, and distribution of volunteers, chairmen, and staff uniforms.• Successfully supported the volunteer program via press releases, local and regional media, speaking engagements, and trade shows. • Coordinated all championship staff travel logistics, assisting with the U.S. Team travel and player arrangements. • Managed multiple championship interns, assigning daily activities, and assessing progress on a weekly basis.• Worked to secure donations and contributions for volunteer appreciation events. Show less

  • Marketing Manager, 2015 U.S. Senior Open, 2016 U.S. Women's Open

    Oct 2014 - Aug 2015

  • Volunteer Director, PGA Champions TOUR Major, the Regions Tradition at Shoal Creek.

    Oct 2013 - Oct 2014

  • Volunteer Manager - 2013 U.S. Senior Open/2013 U.S. Women’s Open

    Dec 2012 - Oct 2013
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  Academic Travel Abroad

  Nov 2015 - Dec 2016

  Production Coordinator

  • Served as a key member of the marketing team, working in collaboration with the Director of Marketing and Senior Graphic Designer on all marketing initiatives, including strategy, development, creative, and production of all promotional campaigns and projects.• Managed the design/development of marketing materials, creating and monitoring project production schedules, reviewing final artwork, performing photo research and copy editing, and developing design guidelines.• Led editing rounds for numerous projects simultaneously, tracking deadlines, and managing the workload of the Senior Designer to meet customer requirements.• Maintained open lines of communication with clients and internal staff on the delivery status.• Proactively monitored website traffic while maintaining and creating content for external release via multiple social media channels and the company blog. • Delivered both weekly and quarterly reporting for the Marketing and Sales team on all current and future projects, in addition to the company's Google Analytics data.• Oversaw all invoicing, payments, and the preparation of $200,000 in marketing budgets for key clients. Show less

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  EVERFI

  Dec 2016 - Aug 2023

  • Vice President Enterprise Customer Success

    Jan 2022 - Aug 2023

  • Senior Director, Enterprise Account Management, Sports and Entertainment Group

    Jan 2021 - Jan 2022

  • Director, Enterprise Account Management at EVERFI

    Jan 2020 - Jan 2021

  • Director, Customer Success

    Sept 2019 - Jan 2020

  • Senior Manager, Customer Success

    Jun 2017 - Sept 2019

  • Field Marketing Manger

    Dec 2016 - Jun 2018
• 

  PlayVS

  Nov 2023 - now

  Director, Sponsorships