Arief Rafeeq

Experience

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  Premier Events Co.

  Apr 2004 - now

  Event Marketing Consultant
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  Massy Distribution (Trinidad)

  Mar 2008 - Jun 2011

  Brand Manager

  • Saved USD$500K+ within first financial year by managing sensitive expiries in cold storage product category. Responsible for, delivering higher gross profits. This is including managing stock rotation and reinventing proper ordering patterns• Regularly exceeded set gross profit targets by at least 20% on all assigned portfolios• Controlled advertising and promotion expenses of brands• Monitored performance of brands and took necessary action to address negative variance• Organized and delivered training sessions for new product content and ensure individual performance is met against targets set.• Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability. Show less

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  Digicel Group

  Oct 2011 - Jul 2018

  Built and managed a fairly new open market channel and increased Digicel's presence from 24 to 60 independent phone dealers in just under one year under my leadership. I promoted strong, long-lasting customer relationships and understood their needs. With these great accomplishments, I met and exceeded targets and SIM card growth metrics within the Open Market Channel year on year. By identifying market shifts and competition status, I worked closely with the Products & Marketing Team and created exciting prepaid and postpaid plans designed for new customers. This helped increase the subscribers average revenue per unit (ARPU).I was also responsible for 15 Sales Associates which included recruiting, setting objectives, coaching and performance monitoring. Show less • Ensure all stores achieve the Company’s Sales Target (Achieves Retail Sales Forecasts/ Targets as per Business plan). Work with the Partner Dealers and store staff in communicating targets.• Review stores performance via Sales Tracker by store and analyse sales trends. Review Sales performance with Dealers monthly.• Manage SIM Stock in store, ensures the Dealer Partners place the orders required to meet demand. • Perform stock check in daily via stock management reports and reconciles with the point of sale system. • Support initiatives to increase electronic recharge throughout the assign Partner Dealers. Show less

  • Open Market Manager

    May 2015 - Jul 2018

  • Consumer Sales Executive

    Oct 2011 - Apr 2015
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  Peche Patisserie

  Nov 2014 - now

  Non Executive Director
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  Chinook Trading Canada Limited

  Oct 2018 - Nov 2021

  Regional Account Manager

  Connected and built strong relationships with customers in the Region. Maximized sales linked to specific Markets targets by managing carefully the product portfolio including sales & distribution via various channels.Increased the product mix portfolio in 12 Caribbean Markets. Orders increased from 5 to 60 containers in Trinidad & Tobago, Jamaica, Barbados and Guyana which translated to overall revenue increasing by at least USD $5MIL in one year.Introduced and managed a new product into the Caribbean; ensured brand and channel development growth by working closely with assigned distributors in the various markets. The product ranked in the top 3 in its category across the region just under 6 months. Show less

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  Kaara

  Mar 2021 - now

  Co-Founder

  Private Label Beauty and Personal Care products

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  Digicel Group

  Dec 2021 - Sept 2022

  Enterprise & Multinational Account Manager - Business Solutions

  • Cultivated healthy pipeline with quality prospecting by completing 15-20 meetings weekly to achieve results.• Worked with service and project management departments to provide total support to clients.• Built relationships with C-Level customers to establish long-term business growth.• Demonstrated products, respond to questions, redirect concerns and overcome objections to close sales.• Asked appropriate questions to identify prospects' needs and pinpoint solutions for best fit.• Collaborated with customers to learn business operations and capitalize on upselling and cross-selling opportunities.• Resolved problems with C-Level customers to maintain relationships and increase return customer base.• Liaised with sales, marketing and management teams to develop solutions and accomplish shared objectives.• Generated new contacts through networking and cold calling. Show less

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  Trans World Compliance

  Oct 2022 - now

  Business and Market Development Manager

  As the Business Development Manager, I spearhead the dynamic expansion of our organization's presence across the Caribbean and the Channel Islands. With a focus on fostering strong business relationships with Financial Institutions (FIs) and Governments, my strategic approach plays a pivotal role in elevating our footprint and driving consistent year-on-year sales growth.Trans World Compliance Inc is an American RegTech and SupTech company that provides software solutions to simplify the compliance and regulatory requirements of CRS & FATCA for Foreign Financial Institutions, tax regulatory bodies, and governments around the globe.CRS/FATCA One™ has been developed to provide companies with the ability to easily comply with US FATCA and CRS regulatory reporting, designed by international compliance and IT experts, adheres to a full range of international standards, and supports multiple jurisdictions with specific rules and different XMLs in English and, Spanish. Show less