Henry Collins

Experience

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  Ziff-Davis Publishing

  Oct 1980 - Jun 1982

  Senior Copywriter (Ad Sales Promotion)

  Developed hard-hitting promotional direct mail copy and print trade ads for eight consumer publications used successfully to secure new contract advertisers.

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  Harcourt Brace Jovanovich

  Jun 1982 - Feb 1984

  Promotion Manager (Ad Sales Promotion)

  Supervised a staff of six in the creation and implementation of direct-mail promotional materials and print ads for 16 trade publications.Developed a company-wide process of sending post-meeting conference reports to clients.

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  Time Inc.

  Feb 1984 - Jun 1986

  Senior Copywriter (Circulation Promotion)

  Created direct response circulation promotion print campaigns for Sports Illustrated, Time, Money, Fortune, People, Life and Discover magazines.Developed a successful direct-mail, three-effort collection campaign for Sports Illustrated that later become control.

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  LA Communications

  May 1993 - Feb 1997

  Technical Editor

  Received "Award of Excellence" for editorial innovation and creative content. Developed technical specifications and product evaluation guidelines currently in use by the magazine today. Performed hands-on evaluations of audio products for publication and wrote technology-related feature stories. Attended trade shows and made contact with leading industry manufacturers for loaner products and advertising.

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  Digital Mix Publishing

  Feb 1997 - Nov 1999

  Publisher

  Developed editorial content and format for this leading trade/consumer magazine specializing in audio equipment for the entertainment industry. Secured advertising contracts with major industry accounts through direct-mail marketing and direct sales at key industry trade show events. Position requires strong sales skills, presentations, scheduling, deadline management, print production, press checks and attention to detail.

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  Hodges Group, Inc

  Nov 1999 - Feb 2002

  Project Coordinator

  Responsible for the scheduling and coordination of Phase I construction for The Richland, a 27-acre planned healthy home community; included creation of spreadsheet reports,work schedules in MS Project, website design, proposal writing, vendor contact, creation of promotional materials, as well as research and design of indoor air quality systems forthe development. Position required strong multitasking abilities, writing, research, leadership skills and project planning.

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  Interactivmarketing.com

  Mar 2002 - Nov 2012

  Interactive Marketing Specialist

  Designed and developed interactive marketing presentations for business to business clients. Responsible for writing promotional copy, hiring freelance creative talent, web design and some photography. Skills set includes: Microsoft Office, Macromedia Director, Dreamweaver, Fireworks, Photoshop and Filemaker Pro 10 Advanced, InDesign and Illustrator.

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  New York City Hispanic Chamber of Commerce

  Feb 2006 - Jun 2016

  Webmaster

  Designed and developed NYCHCC's website presence--two generations. Responsible for maintaining all website content and management of member database using Constant Contact.Simplified member sign-in at chamber events by creating a registration system using Filemaker software and magnetic card reader.

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  Doctor of Dentistry

  Sept 2006 - Jul 2009

  Publisher

  Successfully launched the magazine in a highly competitive market within two months and maintained continuous publication of bimonthly editions for three years. The position required strong interviewing skills, presentations, scheduling and creation of email campaigns, deadline management, photography and attention to detail.

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  Southern Blvd BID

  Jun 2010 - Feb 2018

  Webmaster

  Designed and developed the BID's website presence--two generations. Responsible for maintaining all website content and management of property database.Winner of the 2012 Bid Challenge and was awarded $28,000 to create websites for 10 retail stores.

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  Green Wellness Initiative of New York Inc

  Nov 2012 - Jun 2016

  Indoor Air Quality Consultant and Patient Advocate

  Developed mold relief protocol for Gerritsen Beach Cares to help Super Storm Sandy victims return to their mold-infected homes using ActivePure® RCI technology.Created Post Flood Mold Relief Protocol. A safe solution for flood victims living with mold.

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  Askmed.com

  Aug 2014 - Dec 2014

  Digital Marketing Manager

  Develop and implement strategic marketing program targeting healthcare professionals to grow subscription revenue.Contribute critical thinking to advance the redesign of the website to enhance the user experience and boost market appeal.

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  NY Smiles Magazine

  Jun 2018 - now

  Associate Publisher

  Successfully launched magazine and grew circulation to over 10,000.Managed magazine layout/design and editorial content.Handled advertising sales promotion and solicitation.

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  Self-employed

  Aug 2023 - now

  AI Tech Writer

  Author of the book: Demystifying AI for Business Executives. Active user of AI tech for writing, researching, and image generation for content generation.