Brendan Gallen

Experience

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  Mintel

  Jan 2003 - Jan 2006

  Market Research Analyst

  • Writing Mintel branded market research reports aimed at key decision makers within blue chip organisations;• Analysis of vast amounts of quantitative data (TGI surveys and AC Nielsen data);• Management of report production within specified deadlines; and• Assisting the PR effort in Ireland – liaising with media, trade press and national press.

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  PricewaterhouseCoopers

  Nov 2007 - Sept 2010

  Research and Strategy Consultant

  • Proposal and report writing;• Research design (including sampling and questionnaire design);• Project management;• Management of junior staff and field research team;• Client liaison;• Analysis and interpretation of quantitative and qualitative research findings; and• Preparation and delivery of presentations based on research findings

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  AVB Group

  Sept 2010 - Sept 2017

  • Strategic planning and communications campaigns including evaluation;• International marketing;• Leading cross-disciplinary teams;• Analysis and interpretation of quantitative and qualitative research;• Desk research comprising competitor analysis, industry analysis, consumer and societal trends;• Commissioning and managing third party agencies;• Strategy development, planning and execution;• Digital Strategy including social media planning and website development;• User experience research;• Leading workshops and idea generation sessions;• Collaboration with clients, stakeholders and internal departments (e.g. client services, creative department and media department);• Linking creative to the business issues faced by the client;• Project management;• New business development – writing tenders and leading pitches; and• Preparation and delivery of presentations based on research findings Show less

  • Director Strategic Planning

    Jan 2012 - Sept 2017

  • Market Research and Insights Executive

    Sept 2010 - Dec 2011
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  Bounce Culture CIC

  Jan 2016 - now

  Member of the Board
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  Bailies Coffee Roasters

  Oct 2017 - Aug 2018

  Brand Marketing Manager

  ● Full responsibility for all marketing and communications;● Responsible for managing the Marketing Department;● Part of the Senior Management team providing direction on company strategy;● Full responsibility for stand design decisions for all local and international events;● Management of the marketing budget;● Developing a range of sales materials including proposals to enable sales team to convert leads;● Providing marketing consultancy for customers; and● Maintaining and updating company website and social channels. Show less

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  Musgrave Northern Ireland

  Sept 2018 - Apr 2020

  Head Of Marketing
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  The Foundation

  Apr 2020 - now

  Strategy Director
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  Ulster University

  Sept 2022 - Jan 2023

  Associate Lecturer

  Part time lecturer on BA Hons Business Studies