Supriya Samuel

Experience

• 

  Coffee Day

  Apr 2006 - Aug 2007

  Senior Marketing Executive,Branding and Promotions

  Worked with Coffee Day (Amalgamated Bean Coffee Trading Company Limited is one of the two fully integrated coffee companies of Asia, involved in all sectors of Coffee from plantations to retailing toexports) as a Senior Marketing Executive for Branding and Promotions. Ensuring adherence to brand guidelines across all branches.Sales Promotion & Tie Ups. Liaison with VendorsDistinction of conceptualising a national level brand activation strategy for brand launches, promotions and market development.Demonstrative excellence in conceptualising and implementing the marketing plan & budget for internal promotions.Adept at conducting an analysis of the information regarding brands, competition & market potential. Website Development.Strong coordination with Operations, Projects, Supply Chain and Finance.Aggressive Training to Operators on Branding ,Promotions and New Launches Show less

• 

  IBM India Pvt Ltd

  Oct 2007 - Feb 2020

  Develop plan for Oracle Channel Enablement and create marketing Assets for the Oracle Alliance Community.Developing and publishing internal communications for Oracle Alliance.Work in Developing the Quarterly Oracle Alliance newsletter which is one of the important enablement materials for Oracle Alliance with more than 3000 subscribers.Collaborate with social media team in strategically positioning the Oracle assets through different social media platforms.Drive the Ad hoc Oracle Alliances flashes.Own and Manage the Oracle Virtual University which is a go-to place for on-demand education on the business, technologies, industry and sales support tools that will help sales team in successfully selling or surrounding –IBM- Oracle services and solutionsWork with Oracle Reference team in identifying potential oracle reference, following up with the leads on converting Go-Lives to references.Working with Go to Market teams and Marketing Managers in various geographies and assisting them on generating the messaging for Oracle Enablement and pitching them to the intended audiences.Coordinating with IBM marketing & branding organizations, internal/external design agencies publishing teams to align/package Oracle enablement Assets.Participate in Oracle Alliance events to understand the new trends emerging out in the industry and to collate the expert POV on those areas. Show less Partner across the marketing, Offering Management(OM), Business Partners and sales ecosystem to determine specific content requirements and deliver content strategy accordinglyDesigning buyer journeys, content narratives for loyalty/retention, cross sell and up sell buyer types which set the framework for campaign executionWeb experience lead – building a strong strategy around Web and Digital experience, by partnering with the Digital Strategist, OM and extended content team. Own and lead the content creation for web propertiesDevelop a deep understanding of the Portfolio specifically and IBM Cloud business in general, that can help in creating sales enablement and training assetsOrchestrating cross-functional content developmentDeploying data-driven approaches to content targeting and syndicationDeploying management systems to measure, monitor and optimize market effectivenessCurating content and managing global repurposing and sales/marketing enablementInterlocking with cross-functional teams to ensure synergistic content in marketWork with the Portfolio Marketing Manager to assist him with pipeline analysis – leading to interlock with IMT Marketing teams and understanding RCA and actions needed to address pipeline gaps Show less - Planning and executing marketing campaigns on various IBM tools for the Europe IOT- Responsible for developing the program strategy which supports the business- Strategy/objectives and integrates the right mix of Demand Generation. - Collaborate with marketing discipline peers (MM, MI, MO, Communications, and Corporate/Brand Advertising) to ensure that messages are well coordinated and timed in the marketplace. - Seamlessly integrate and constantly update all marketing tools and processes to secure end to end execution of campaigns. - Executing multi touch campaigns and Telecons & Webcasts for the Europe IOT Show less Brand Specialist -STG & CloudExpand client base, increase lead volume and yield by continuing to evolve the integrated cross-IBM response and lead management organization and management system supported with best-in-class enablement. Tighten linkages to the sales organizations for opportunity passing, acceptance and monitoring.Manage the use of all tools, reasons of call, and sales aids to ensure productive, meaningful and satisfied client interactions, with monthly CSAT submissions ( >90% Sat) and positively contribute to overall investor satisfaction as demonstrated by their feedback.Campaign Management for call planning, gap planning and effective execution against stakeholder expectations and SOW metrics., weekly cadence management, interlock with the extended sales team members (lead hub, OOs), and creation & execution of a personalized plan to achieve your assigned sales objectives.Maintain a satisfactory business controls/ data quality posture in audit compliance and in data quality. Proactively correct and minimize all audit exposures, with no repeat violations.Extend LDR reach and Leverage all Digital & Social Sales tools (i.e., Rep Pages, LinkedIN, Twitter, Connect & Sell, Sellers Workplace, Sales Coach, Qfinity).Demonstrate strong teamwork and foster positive working relationship with colleagues and stakeholders (team/unit).Share Best Practices, Act as a mentor to help new team members become successful Show less

  • Global Channel Enablement Marketing Manager for Oracle Alliance

    Apr 2015 - Feb 2020

  • Account Based Marketing

    Apr 2019 - Jan 2020

  • Product Marketing Manager - Hybrid Cloud

    Aug 2016 - Apr 2019

  • Campaign Planner and Program Manager,Europe IOT

    Jan 2014 - Mar 2015

  • Brand Specialist -STG & Cloud

    Oct 2007 - Dec 2013
• 

  NASSCOM

  Feb 2020 - Dec 2022

  Branding & Marketing Manager
• 

  EXL

  Dec 2022 - now

  Senior Manager - Marketing