Eric Hanford MBA, MPH, MSMOB

Experience

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  Morton Plant Hospital

  Jan 1994 - Jan 1994

  Intern

  Nationally recognized 687-bed facility with over 50 specialty areas. Assisted with the creation of the hospital’s first report card aimed at monitoring hospital performance.

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  United Chambers Healthcare / American Chambers Life Insurance Company

  Dec 1994 - Mar 1997

  Network Development Coordinator

  An industry leading small group insurance company.- Realized cost savings of over $1M and expanded member coverage through negotiating and overseeing compliance for over 35 national, regional and local managed care contracts.reporting in to me.

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  Health Directions / Primary Healthcare Associates

  May 1997 - Jan 1998

  Managed Care Contract Coordinator

  Health Directions is a national consulting firm that provides business solutions for healthcare organizations. - Held accountability for all aspects of managed care for group of primary care physicians and increased access to plans by 10%. - Performed managed care consulting for Management Service Organization (MSO) clients.

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  Baxter International Inc.

  Jan 1998 - Sept 2001

  Global manufacturer, distributor, and sales organization for medical devices and pharmaceuticals.- Recruited to focus on end-stage renal disease business when reimbursement was thought to be moving from Medicare to commercial payment. Accountable for upstream and downstream marketing of $100M+ product portfolio.- Increased customer retention (even with higher price points) and solidified market share by implementing a new strategic marketing program that qualified and quantified value-added components such as educational programs, patient management software, consulting services, etc. Show less

  • Senior Financial Analyst

    Jan 2001 - Sept 2001

  • Associate Marketing Manager

    Jan 1998 - Jan 2001
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  Genzyme Genetics

  Sept 2001 - Dec 2002

  Prenatal Product Manager

  A leading provider of high-quality testing services for physicians and their patients.- Recruited by former Baxter colleague to manage $60M prenatal testing portfolio.- Increased test volume for (AFP4) test by 65% over prior year through increased clinical involvement and new marketing materials.- Launched the industry’s first Internet based reporting system that is now widely used today. Developed the positioning, branding, strategy, and marketing plan.- Re-branded product portfolio resulting in increased product line revenue by 4% over prior year. Show less

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  Covidien (Medtronic Minimally Invasive Therapies Group)

  May 2003 - Jan 2012

  An S&P 500 $11B global provider of healthcare products.- Created marketing plan and pricing structure, resulting in $214M net sales that overachieved budgeted sales revenues by 10% and budgeted margin by 7%. - Increased product line profitability by 9% in first year by revamping the strategies for the reorganized sales and marketing teams after the economic downturn.- Led the cross-functional team responsible for the segmentation and targeting of $825M market. - Developed pricing strategy resulting in award of three out of three contracts with a large group purchasing organization (GPO) that had an annual market potential of $320M+. - Dramatically improved the customer experience on several product lines by pioneering iPad apps and touchscreen technologies. - Arranged for educational conferences and meetings—involving patient advocacy groups, key opinion leaders and industry associations—to increase acceptance to product and support long-term sales. Show less

  • Senior Manager of Strategic Marketing

    May 2009 - Jan 2012

  • Senior Marketing Manager of North American Business Development

    Oct 2007 - May 2009

  • Marketing Manager

    Nov 2005 - Oct 2007

  • Senior Product Manager

    Dec 2004 - Nov 2005

  • Product Manager

    May 2003 - Dec 2004
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  Centrio Consulting

  May 2012 - now

  Principal

  - Created a detailed marketing plan for a diversified healthcare quality management company. Designed an overall customer centric marketing strategy with supporting tactical plans for both existing product offerings and the launch of a novel new software and reporting system.- Developed strategic social media and Internet marketing plans for medical device company to increase awareness for two newly commercialized products and to support the overall business objectives.- Determined alternatives for a privately-held medical device company to recoup millions invested in a specialized piece of medical equipment. Project involved market research, positioning, and insight into the hospital decision making process for this class of product. Also developed marketing and exit strategies.- Conducted comprehensive market assessment for a start-up surgical medical device company that resulted in determining the right investment strategy and launch plan and poised them to be oversubscribed on financing. Show less