Madison CHEN

Experience

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  Canton Fair (China Import and Export Fair)

  Mar 2010 - Mar 2010

  Business Interpreter

  Interpreted lectures and business meetings for 10 representatives from several Italian enter-prises. Successfully helped build over 20 business contracts.Provided translation services of business reports for Italian representatives from Chi-nese/English to Italian.Assisted Chinese officials in welcoming Italian business professionals and provided advices on Italian culture to avoid cultural misunderstandings.

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  CITS (China International Travel Service)

  Jun 2010 - Sept 2010

  Tour Guide for Italian Clients

  Arranged transport facilities and guided over 15 Italian visitors in historical monuments, museums and famous attractions.Monitored visitors’ activities in order to ensure maintenance of tour regulations and practices.

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  Seton Hall University

  Apr 2013 - Apr 2013

  Team Leader, 2013 Pirates Pitch Competition of Entrepreneurship

  Managed collection of data, performed market & competitors’ analysis and prepared busi-ness plan according.Took charge of generating creative ideas, SWOT analysis and data analysis.Presented business plan of an online dating software company.

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  LVMH

  Jun 2014 - Sept 2014

  Trainee, LVMH Luxury Retail Training Program

  3 months full-time training program consisted of 9 weeks in class session and 2 weeks paid internship at Loro Piana Boutique.Gave deeper understanding about history of fashion, luxury branding and retailing skills.Trained in building connections with clients and assisting them in understanding luxury products.

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  S/B FACTORY

  Jan 2015 - Dec 2015

  Account Manager

  Conducted luxury and lifestyle brands outreach, and supported strategic plan by providing digital competitive analysis and related research informationDeveloped and maintained relationships with team members and clients to obtain project objectives while working in a matrix project environmentDeveloped new strategies for maintaining good relationships with the media, and launching client’s event, sponsorship and brand collaborationCoordinated New York Fashion Week front-of-house work and managed guest list Show less

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  Ogilvy Public Relations

  Mar 2016 - Sept 2016

  Assistant Associate

  Part of the team that managed luxury and fast fashion accounts to ensure PR efforts were met. Planned and implemented PR initiatives including media research and media pitch for increasing product visibility. Coordinated media requests; tracked and secured media for press placements and presented to clients in real time. Executed daily news monitoring tasks; developed monthly report and monthly competitor review report and organized media clippings.

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  Shanghai Jungle

  Oct 2016 - Jul 2018

  Senior Brand Manager

  Reached out to potential clients in Europe, especially in Italian market. Managed and integrated online marketing communication strategy based on industry trend and consumer’s preference.Created high quality content, distributed in all digital channels with a consistent brand image, in order to increase the brand awareness. Developed the business in Europe communicated with global partners for campaign executionLiaised with media partners, agencies to plan and execute marketing campaigns; ensured agencies and partners achieve the highest standard of execution behind the principal of brand strategies.Strategized solutions and analyzed traffic against KPIs for all marketing channels to constantly optimize channel performance. Show less

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  The Sukhothai Shanghai

  Aug 2018 - Nov 2020

  Digital Marketing Manager

  Manage and drive overall digital marketing strategies including SEO and SEM, and social presence (especially on WeChat and Weibo)Develop and execute strategic marketing plans against a defined hotel budget to maximize revenues through direct sales, marketing, e-commerce channels, public relations and community partnershipsIncrease awareness and build relationship with KOLs in travel, fashion and lifestyle industryOrginaze and coordinate media events to gain exposures and grow revenue in the restaurant outlets.Analyze and manage reputation platforms, local review sites, etc.Review all marketing collateral and ensure accuracy and in line with the Hotel's brand imageCommunicate with internal management to ensure clear scope and project progressCoordinate execution of digital marketing efforts through approved agencies and vendorsEvaluate advertising and promotion programs, and explore new online business opportunities with third party sites Show less

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  BoConcept

  Jan 2021 - now

  China Marketing Manager