Filza Ali

Experience

• 

  Aaj TV

  Dec 2012 - Jan 2013

  Student Intern

  • Data compilation• Content Writing• Interviewing

• 

  UPInext

  Mar 2013 - Jan 2015

  News Reporter

  • Reporting on General Elections 2013• Feature Writing• News/Story Telling

• 

  Truth Tracker

  Jul 2013 - Jan 2015

  News Writer

  Truth Tracker (Watching out for Pakistan) is an Initiative taken by UPINext team to track down the polices and statements of prominent Political Parties of Pakistan. It is to evaluate, fact-check and publish news articles about policy implementation and pledges taken by Politicians either they are being fulfilled, broken, compromise or still awaited.

• 

  Falcon Aviation Services

  Feb 2017 - Jan 2019

  Content Curator

  Responsible for writing overall website content

• 

  Corvit Systems Karachi

  Jan 2019 - Sept 2020

  Digital Marketing Manager

  • Create Social Media Calendar for various Social Channels and manage publishing• Develop Content and Social strategy that align with buyer persona• Oversee Designs (Facebook cover photo, profile picture, Organic post designs, Ads, landing pages etc)• Monitor, listen and respond to all questions on social channels• Engage with existing and potential customers through effective listening and User- Generated content• Research competitors strategies and incorporate useful bits to social Channels• A/B Testing• In-depth Social Media Audit Show less

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  Digitalfarm

  Sept 2020 - Oct 2023

  Digital Account Manager
• 

  10X Digital

  Oct 2023 - now

  Digital Campaigns Manager