Tarvinder Singh Anand

Experience

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  Tata Motors

  Apr 2007 - May 2008

  Product Account Manager

  Managed top-line sales worth USD 10 million through strategic collaboration with three key channel partners.Enhanced regional brand visibility and customer reach through the orchestration of Above the Line (ATL) and Below the Line (BTL) promotional activities.Pioneered the establishment of India's first ACE union, securing a substantial order of 130 vehicles, valued at USD 1 million.Drove a significant sales surge of over 100% through the development and implementation of a strategic product modification.Boosted overall sales volume by 70%, leading to an increase in market share from 9% to an impressive 30% in 2007. Show less

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  Eicher Trucks and Buses

  Oct 2010 - May 2016

  Manager – International Business (Bangladesh)

  Introduced a successful "go-to strategy" for 4 new products, capturing significant market share and establishing a strong brand presence.Increased market share in the largest segment by 9% from 2013 to 2015 through strategic planning and execution.

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  International tractors limited

  Jun 2016 - now

  Led business operations across 9 European countries, optimizing resource allocation to increase efficiency.Managed the Netherlands office, aligning it with global strategy and ensuring compliance with international standards.Drove brand growth and profitability in all assigned countries through effective business development strategies.Fostered strong relationships to ensure top-tier customer satisfaction and addressed client needs promptly.Implemented process improvements that enhanced stakeholder value and operational efficiency. Show less Directed a multinational team to oversee business operations in 5 European countries, ensuring alignment with organizational goals.Pivotal in establishing the International Office in the Netherlands through effective coordination of cross-functional teams.Exceeded sales goals through the implementation of effective business development strategies and a strong focus on customer service.Assisted in the development of a digital brand strategy that enhanced our online presence in the European market. Show less Drove business growth across 4 European countries (UK, Italy, Iceland, and Ireland) by identifying and capitalizing on new market opportunities.Implemented a robust channel development strategy for the UK, Italy, and Ireland, improving market penetration and brand visibility.Devised and executed a comprehensive finance strategy for channel partners in the UK, fostering profitable and sustainable partnerships.Enhanced online engagement and partner relationships through the development and implementation of a digital brand strategy. Show less

  • AGM

    Apr 2022 - now

  • Chief Manager – International Business (Europe)

    Apr 2020 - Apr 2022

  • Sr. Manager – International Business (Europe)

    Apr 2018 - Mar 2020

  • Manager – International Business (Europe)

    Jun 2016 - Mar 2018