Lauren Davis

Experience

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  SCallers

  Sept 2009 - Dec 2009

  USC Fundraiser

  • Raised an average gift of $30 per pledge for the University of Southern California despite market conditions• Helped the University of Southern California double the previous year’s earnings reaching $1.5 million in pledges

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  Amazon

  May 2010 - Sept 2011

  Independent Seller

  • Created and managed ~6k item listings in the Amazon marketplace earning ~$20k annually • Ensured listings stayed competitive through regular analysis of the market conditions including price, relevant keywords, and trending search terms

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  Love Twenty

  Apr 2011 - Sept 2011

  Editor

  - Ran website independently for a month fulfilling all duties including: compiling weekly posts, editing, and updating social media outlets- Maximized reader retention by turning around articles within two hours of submission

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  LivingSocial

  Sept 2011 - Nov 2014

  Focus on Consumer Site, Mobile Apps, Mobile Web, Mail/Personalization• Executed on cross-site promotional campaigns that drove an 18% increase in purchases• Drove SEO advancements to the consumer site and mobile web producing a 20% increase in organic traffic • Created and owned escalation process for all consumer product issues • Planned launch of referral program, including tracking of all design, build, marketing, QA, and roll-out requirements and deadlines • Managed API optimization to support changes in operational workflows between LivingSocial and Amazon• Executed new market launches ensuring sales, customer service, production, and build timelines aligned Focus on entertainment vertical • Closely collaborated with design, marketing, and engineering to overhaul the gifting experience for 2013 Holiday Campaign• Optimized partnerships by managing technical integrations and maintenance for entertainment partners including: Ticketmaster, Telecharge, Cirque du Soleil, and the NFL

  • Project Manager

    Feb 2014 - Nov 2014

  • Channel Manager - AmazonLocal

    Sept 2011 - Nov 2014

  • Associate Project Manager

    May 2012 - Jan 2014

  • Special Projects Associate

    Sept 2011 - May 2012
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  Beaconfire Consulting

  Feb 2015 - Aug 2016

  Project Manager

  Focus on nonprofit clients including: AICPA, Ocean Conservancy, Colorado Health Foundation, Foundation Center, Sleuk Rith Institute (DC-Cambodia)• Ensured team success by running stand-ups, managing build cycles, maintaining product requirements, monitoring budgets, and influencing core engineering culture• Inspired cross-team learning and collaboration through working sessions, retrospectives, square tables, and pairing sessions• Coordinated the design, build, QA, and launch of a consumer app focused on using gamification to reduce paper waste Show less

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  Celerity

  Aug 2016 - Jan 2022

  Senior Product Manager

  Primarily working with National Geographic Society clientOther clients supported: TEGNA, Charter, Navy Federal Credit UnionNational Geographic Society: Focus on optimizing donations for the Society and customer conversion for the museum and public events• Created and executed on donation A/B and multivariate tests that increased total donations by 700%, and doubled the average amount for individual donations• Launched data-driven microsite pulling from 3 data sources that attracted 140k pageviews • Facilitated discovery and ideation sessions with stakeholders to define a strategy, roadmap, and success metrics for an experimental online community platform designed for a targeted group of constituents across 35 countries• Analyzed user research and product metrics to make data-driven enhancements to a ticketing application, resulting in a reduction in steps to purchase from 11 down to 3Celerity - firm building• Co-chaired Women at Celerity from 2019-2022, establishing goals, taskforces, and outreach platforms• Worked with a cross-functional leadership team to develop an enterprise-wide knowledge management strategy• Created a toolkit to establish standardized templates and best practices for the firm’s product and project management teams Show less

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  Niche

  Jan 2022 - Sept 2024

  Senior Product Manager

  Focus on growth of user registrations, retention, and user conversions for a new college admissions product• Made qualitative and quantitative data-driven enhancements to our registration experience, resulting in a 27% increase in sellable leads • Led discovery, development, A/B testing, and coordination of cross-departmental efforts around user onboarding and user’s next best action features that increased company KPIs by 49.5%• Leveraged usability test findings and performance analytics to create a roadmap that optimized our scholarship search marketplace for our apps, resulting in an increase in all success metrics including a 46% increase in scholarship conversions• Collaborated closely with senior leadership, sales, marketing, customer service, and other product teams to ensure alignment and buy-in around priorities and objectives for 0>1 admissions product that got us named one of Time’s Best Inventions of 2024 Show less