Leonard Lim

Experience

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  SAFRA Radio

  Jan 2006 - Jan 2008

  Senior Marketing Research Executive

  Compiled, interpreted, and analyzed Radio Diary Survey (Nielsen Media Research) data for Power 98FM and 883JiaFM.Initiated and planned market research for 883JiaFM’s rebranding project in 2007. 883JiaFM emerged as one of the Top10 radio stations in Singapore (2008). Monitored competitive landscape to keep track of competitors’ programming and advertisers.Supported sales team by providing listenership data for sales pitching.Provided listenership data by time belts to Programming Department to improve the quality of programming content. Made visits to clients/advertising agencies to provide updates on station’s listenership profile.Attended sales pitches together with sales team to present listenership profile. Show less

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  Synovate

  Jan 2008 - Jan 2010

  Researcher

  Responsible for managing key quantitative projects such as:1. Media research2. Market feasibility and sizing3. Usage and attitude4. Brand equity and positioningProvided all-round project design skills in design, supervision and delivery of client projects to ensure meaningful and value-added findings are generated from projects.Prepared proposals and estimate & supervise costing preparation to achieve competitiveness and cost effectiveness.Designed and delivered client presentations in a highly confident & professional manner. Show less

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  Spin or Bin Music

  Nov 2009 - now

  Owner & Founder

  Drove digital growth with a clear product roadmap (including brand positioning, user retention and acquisition, product features and communications) for successful execution by team members.Led partnerships with internal and external partners to create content for digital campaigns to drive traffic and sales conversion.Managed and owned SEO/ SEM tools for more effective targeting and measurement. Winner of 4 Regional Social Media AwardsAchieved more than 7 MILLION impressions on Twitter each month (organic) Show less

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  Paramount International

  Jan 2010 - Jan 2012

  Senior Research Analyst

  Managed the collection of media (TAM), consumer and market research data from external sources.Prepared and analyzed channel performance and competitors’ reports for management and other relevant stakeholders.Provided insights from media research sources (e.g. TAM, PAX, Young Asians) for channel content and programming strategy.Identified consumer, brand and channel business research needs and evaluated available research that can help guide brand strategy.Managed consumer research projects, worked and co-ordinated with research vendors from inception to reporting.Spearheaded South-East Asia (Singapore, Malaysia, Philippines, Indonesia, Thailand) portion of regional and global studies.Shared findings of regional/ global studies with internal stakeholders and provided actionable insights. Show less

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  Singtel

  Feb 2012 - Aug 2015

  Market Research Manager

  Provided relevant, accurate and timely market research support to key stakeholders in DataSpark, Dash, HOOQ, HungryGoWhere, inSing, and TV.Overall lead in management of Singtel Digital Advisors community panel - Winner of APAC Insight Community of The Year 2013.Ensured end users’ research needs are fully met and budgets maximized through closely co-ordinated efforts with research agencies.Tracked, summarised and analysed market activities & developments, and provide regular updates within the organization.Panel speaker at Mobile Research in the Mobile World 2015 (https://www.youtube.com/watch?v=KnVl2jJSEw8). Show less

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  Warner Bros. Discovery

  Sept 2015 - Dec 2020

  Head, Insights (Southeast Asia)

  Research and insights lead across all Discovery Networks' brands (Linear TV and Digital) including Discovery, TLC, Animal Planet, HGTV, AFN and Food Network.Expanded role after consolidation of business with Scripps Networks.

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  Shiba Roti

  Jun 2021 - now

  Owner & Co-Founder

  First foray into the F&B business as a hawkerpreneur.Selected media coverage:https://sethlui.com/shiba-roti-singapore/https://www.misstamchiak.com/shiba-roti/https://www.8days.sg/eatanddrink/hawkerfood/fun-fusion-roti-prata-tacos-with-shiba-inu-mascot-from-2-60-at-15248924https://danielfooddiary.com/2021/07/22/shibaroti/

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  Ai Palette

  Nov 2021 - May 2022

  Director, Customer Success