Bui Phuong Thao

Experience

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  Southern Airport Authority HCMC

  Jan 2009 - Jan 2011

  Communication & Human Resource Specialist

  Manage internal communications and training in the implementation of company's personnel development strategy; consult Head of Personnel in building and implementing recruitment plan.Achievements:- Well manage internal communication channels including intranet and newsletter;- Worked as liaison between corporate and international partners e.g. Russia, Luxembourg, Korea, etc. to organize training for more than 100 people;- Received special recognition for dedication in 2 continuous years (2010, 2011) Show less

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  Syngenta

  Nov 2012 - Jun 2017

  Manage and produce skillful and impactful communication materials for different stakeholders, in particular media, communities, consumers and employees.- Public Relations: develop strategy and annual content calendar; write press release, advertorials and editorials for media pitching and booking;- Media Relations: establish and maintain good relationship with tier-1 media to protect corporate reputation;- Internal Communication: lead all employee engagement activities, including but not limited to quarterly townhall, management's letters, annual reports. Show less

  • Communication Lead

    Jun 2016 - Jun 2017

  • Corporate Affairs Executive

    Nov 2012 - Jun 2016
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  Tetra Pak

  Jul 2017 - now

  Deliver an integrated customer marketing approach including products & services deployment plan with top liquid dairy manufacturers in Vietnam, leading planning and execution through account teams.- Identify, drive & implement market based growth opportunities for assigned customers through integrated understanding of category, consumers & customers in alignment with market company business priorities- Identify customer needs & support Strategic Account Management team in line with business strategy, category, portfolio, customer plan & deployment.- Develop and implement tailored marketing services programs for customers: Package design, market research, channel strategy, product deployment, marketing planning for customers;- Develop actions and initiatives, marketing activities, marketing services and promotional investment upon the market company business priorities and cluster initiatives & deployment plan. Show less - Manage digital and social marketing agency in online marketing strategy and execution on online marketing channels including social media and tier-1 media to drive corporate branding; - Strategic Marketing: Identify, drive & implement market based growth opportunities for assigned customers through integrated understanding of category, consumers & customers in alignment with market company business priorities. Develop actions and initiatives, marketing activities, marketing services and promotional investment upon the market company business priorities and cluster initiatives & deployment plan; - Internal cross-functions collaboration: actively engage with Internal Communication and HR in relevant employee engagement activities. Show less

  • Marketing Manager

    Jun 2022 - now

  • Senior Marketing Executive

    Mar 2019 - May 2022

  • Senior Communication Executive

    Jul 2017 - Feb 2019