
Brent Dellay
E-8/First Sergeant

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About me
Chief Operating Officer (COO) | Strategic Planning | Revenue Growth | Team Leadership | Business Development | Change Management
Education

University of Phoenix
2011 - 2013Master of Business Administration (MBA) Business Management 3.64
University of Phoenix
2006 - 2009BSBM Business Administration and Management 3.69
Experience

Army National Guard
Aug 1996 - Oct 2018E-8/First SergeantI am a highly decorated military leader with 22 years of service, including deployments in Iraq and Afghanistan. Throughout my career, I led 108 soldiers in major operations, overseeing equipment worth over $15M. I earned early promotions and consistently demonstrated excellence in my duties.Highlights of accomplishments in this role include:• Recognized for exceptional leadership and received the Meritorious Service Medal. • Achieved a 100% graduation rate as an Army instructor across 37 classes.• Maintained Secret security clearance, earned the title of Illinois Army National Guard Instructor of the Quarter, and was honored as Distinguished Honor Graduate in 2 out of 4 leadership courses attended. Show less

Night & Day Furniture
Aug 2005 - Sept 2011Operations Manager, President of Operations (Midwest), Midwest Sales ManagerI managed strategy, financials, budgets, inventory, operations, warehouse, wholesale, customer service and support, and the sales team across multiple locations. Additionally, I handled inbound and outbound shipments, overseeing 300+ accounts.Highlights of accomplishments in this role include:• Established a Midwest facility to gain new customers and effectively managed the facility while actively driving sales. • Successfully increased sales from $440K in 2008 to $1.3M in 2010 despite economic challenges. Show less

Wireless Vision
Sept 2011 - Aug 2013Retail Store ManagerI joined the organization to oversee operations and support sales staff across multiple locations, managing a team of 12 sales associates. Through strategic training and development initiatives, I consistently boosted sales productivity each year. I played a pivotal role in assisting customers and covering managerial gaps in other branches.Highlights of accomplishments in this role include:• Transformed an under-performing store to the fifth highest volume out of 18 in the St. Louis metro area. • Enhanced existing staff's skills and focused on specific performance metrics related to cell phone sales and insurance. • Consistently met the primary monthly sales goal, contributing to significant store growth. Show less

Smartmouth
Aug 2013 - nowI was promoted to a newly created role where I provide executive leadership across various functions, including logistics, operations, customer service, regulatory compliance, quality, legal, new product development, purchasing, inventory management, sales and marketing support, EDI, and ERP software. I manage 4 direct reports and 6 indirect reports, ensuring alignment with corporate goals. Reporting directly to the CEO, I collaborate with the CEO and Board of Directors to strategize and implement short, mid, and long-term plans. Highlights of accomplishments in this role include:• Successfully managed contracts and vendor relationships, redesigned current packaging to reducing overall cost of goods by 15%. With an eye on carbon footprint, reduced warehousing costs by 50% while increasing retail shelf efficiency by 30%.• Restructured organization to alleviate overhead costs leading to a 30% payroll reduction. • Launched 3 new formulas and 1 new size of oral rinse into retail distribution. Show less I expanded my leadership scope to spearhead new product development and brand refresh initiatives, elevating my project management, negotiation, and contract skills. I successfully led projects involving the launch of new formulas, packaging, and vendor partnerships. I focused on a comprehensive brand refresh and relaunch that included managing logistics, operations, and vendor relationships. I facilitated business expansion while ensuring optimal stock levels.Highlights of accomplishments in this role include:• Oversaw complete production line redesign and ensured product availability during rapid 30% YoY growth. • Launched 1 new formula of oral rinse and 1 new formula of mint lozenges.• Served as the key legal contact for organizational contracts, minimizing legal expenses. Show less I oversaw the entire SmartMouth supply chain, resolving supply chain, warehouse, and trucking issues in just six months. I consistently brought innovation to the table, challenging business norms, and enhancing efficiency, resulting in cost reductions for major national retailers.Highlights of accomplishments in this role include:• Decreased cost of goods by 5% and transportation costs by 23%. • Implemented effective solutions to broken warehousing systems, eliminating stock issues, and saving approximately $20K per quarter in compliance fines for timely deliveries to retailers. Show less
Executive Vice President
Apr 2020 - nowChief Business Development Officer
Aug 2014 - Apr 2020Logistics & Operations Manager
Aug 2013 - Aug 2014
Licenses & Certifications

Certified Instructor (Large & Small Groups Instruction)
Army National Guard
Volunteer Experience
Advisory Board Member
Issued by Joshua Chamberlain Society
Associated with Brent DellayBoard Member
Issued by SmartMouth Oral Health Laboratories (Triumph Pharmaceuticals Inc.)
Associated with Brent Dellay
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