Oana Maria Sofronia

Experience

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  S.C INTENT MEDIA S.R.L.

  Jan 2011 - Jan 2014

  Photographer
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  Farma Advertising

  Jan 2012 - Jan 2014

  Graphic Designer
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  Mood Furniture Store

  Jan 2014 - Jan 2016

  Design and Sales Consultant
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  ClicBeat

  Jan 2016 - now

  Co-Founder

  As the co-founder of ClicBeat, I bring a strategic focus to music and entertainment, helping venues and brands elevate their spaces with curated soundscapes and performances. ClicBeat blends creativity and business insight to craft unforgettable experiences that connect audiences with venues through music and performance.With my background in branding and marketing, I oversee everything from artist curation to the development of sound identities for restaurants, hotels, and events. I also lead strategic partnerships, ensuring that every project meets the unique needs of our clients while showcasing the talent and artistry behind every performance.Here’s how I can help:- Music curation that aligns with your brand and enhances guest experiences.- Tailored entertainment solutions for F&B venues, corporate events, and private functions.- Strategic consultancy to integrate music and entertainment into your brand’s identity.- Strong partnerships between artists and venues, creating meaningful, memorable engagements.At ClicBeat, we focus on building human-centered connections through creativity, delivering experiences that resonate both with audiences and artists. Show less

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  BlueGreen Media

  Jan 2016 - Jan 2017

  Designer
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  1247Media

  Jan 2017 - Jan 2018

  Marketing And Business Development

  At 1247 Media, a part of Bahri & Mazroei, I was responsible for overseeing marketing activities and contributing to business development. 1247 Media provides Wi-Fi solutions and proximity engagement services at various consumer destinations, using a network of over 1 million connected devices each month.In my marketing role, I managed campaigns, content creation, and brand communications. On the business development side, I worked on expanding the company's network, including coordinating with the Abu Dhabi government to implement our Wi-Fi services in their taxi fleet. This involved managing relationships and ensuring smooth collaboration between teams. Show less

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  COLLECTIONAL

  Apr 2018 - Jan 2022

  Marketing Manager

  As Marketing Manager at Collectional, I played a key role in shaping the brand and leading a wide range of marketing activities, from digital strategy to event management, while collaborating with both internal teams and external agencies.Rebranding & Brand DevelopmentI managed the rebranding of H&H Studio into Collectional, coordinating with agencies to ensure the new brand identity aligned with the company’s vision. I oversaw the creation and consistency of all brand materials, ensuring cohesive messaging across platforms.Digital Strategy & UI/UX OversightI led the development of the Collectional website, featuring a catalog of over 2,000 products. This involved managing external partners to ensure a smooth UI/UX and a digital experience that reflected the brand's luxury identity.Content Creation, Campaigns & Event ManagementI directed multi-channel marketing campaigns, overseeing everything from printed lookbooks to digital content and email marketing. I also planned and managed events to elevate brand visibility. During the pandemic, I helped launch the Unplugged series, a virtual discussion initiative initially hosted by Matteo Bernocchi and later by Yoko Choi. I managed the production, editing, and release of each episode.Cross-Brand Marketing & Team LeadershipI led marketing efforts for other H&H brands, including Eden House, managing multi-channel strategies, budget oversight, and team coordination, ensuring seamless execution across the board. Show less

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  YP Club

  Apr 2023 - now

  Member

  YP Club was established in 2022 as a vibrant monthly social gathering, specifically designed for young professionals. It was a space where like-minded individuals could connect, sharing both the successes and challenges of professional life in this dynamic city.Rapidly evolving into one of the fastest-growing communities in the Middle East, YP Club is now synonymous with purposeful networking and innovative collaboration among young leaders. Our mission is to empower and connect the next generation of leaders to drive economic growth and societal transformation. Show less

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  COLLECTIONAL

  Jan 2025 - now

  Communications - Project Manager

  I oversee projects within the Communications Department, ensuring coordination across branding, digital content, and marketing initiatives. I also contribute occasionally as a photographer.