Experience

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  Alien brains

  Jun 2021 - Aug 2021

  Digital marketing intern

  Performed as a Marketing Intern at Alien Brains Pvt. Ltd, specializing in the digital marketing domain. My primary project was "India's Super Brains (ISB 2.0)," a highly engaging national coding contest targeting youth for internships, workshops, and pre-placement opportunities.Within this role, I managed the social media presence for ISB, contributing as a member of the Core Content Team (CCT). I played a pivotal role in driving audience engagement through the website, social media platforms, and collaboration with prominent influencers. Additionally, I executed social media campaigns, survey initiatives, and created engaging blog content to enhance the project's outreach and impact. Show less

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  Riches media digital

  Nov 2021 - Aug 2022

  Junior associate-trainee

  I served as an Undergraduate Trainee in the field of paid media marketing within the media and advertising industry. My responsibilities encompassed campaign management, audience targeting, and the execution of paid media campaigns. I specialized in implementing ad campaigns, primarily utilizing Facebook Ads and LinkedIn ads, with a primary focus on display advertising, lead generation, and conversion objectives.I consistently measured and reported on the performance of all ad campaigns, using tools/platforms such as Facebook Business Manager, LinkedIn Campaign Management, Datorama-Salesforce, and Adbutler (DSP). During my tenure, I had the privilege of working with a range of clients, including Exclusive Resorts, Grain Group, and Neocate, and tailored my strategies based on their specific performance marketing objectives and campaign goals. Show less

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  Qlikmatrix

  Sept 2022 - now

  Media analyst- social & e-commerce

  I have worked with clients known for Antivirus and Software primarily in the US and CA market. My expertise lies in end to end campaign management, performance execution, meeting client needs, and adhering to industry standards. Additionally, I excel in data insights and analytics.In Meta, my role encompasses various aspects of campaign management, including performance analysis, A/B testing, Ad Hoc and proficient in generating reports and conducting analytics using MS Excel and third party tools.In the realm of Amazon advertising, I have experience with Amazon Search, specifically in managing All Sponsored Ads. Furthermore, I am adept at Amazon DSP, where I specialize in optimization, order settings, line item creation based on audiences, and weightage allocation based on promo deals. I have a strong skill set in creating campaigns and orders by leveraging cross-marketing data, assessing competitors, brand and non-brand market segments, and tailoring targeting strategies by region. Show less