Experience

• 

  Redken 5th avenue

  Aug 2004 - Jan 2010

  Created and managed PR strategy with a focus on to continuing to strengthen brand's beauty domination in the fashion world. Built PR as an essential tool for marketing, digital and sales to directly help impact business ROI.

  • Manager, Public Relations

    Jun 2007 - Jan 2010

  • Public Relations Consultant, Redken

    Aug 2004 - Jun 2007
• 

  L'oréal professionnel paris

  Jan 2010 - Sept 2022

  Lead for integrated marketing communications strategy. Focused on data driven insights to inform strategy direction for digital media, CRM, platforms, social media, content marketing, influencer relations and public relations, while maintaining brand reputation and narrative.

  • Assistant Vice President, Integrated Marketing Communications

    Jul 2016 - Sept 2022

  • Director, Social Media and Public Relations, L'Oreal Professionnel

    Jul 2012 - Jul 2016

  • Sr. Manager, Public Relations & Social Media, L'Oreal Professionnel

    Jan 2010 - Jul 2012
• 

  It cosmetics

  Sept 2022 - now

  Vice president, brand engagement & customer care

  Brand engagement lead focused on building data-driven, impactful strategies that elevate brand storytelling and foster authentic consumer connections. Pioneers influencer campaigns, social first content and large-scale eventing while drumming up PR buzz to amplify brand presence with measurable results.