Ana Maté-Dayrit

Ana maté-dayrit

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location of Ana Maté-DayritNew York, New York, United States
Phone number of Ana Maté-Dayrit+91 xxxx xxxxx
Followers of Ana Maté-Dayrit1000 followers
  • Timeline

    Aug 2004 - Jan 2010

    Manager, Public Relations

    Redken 5th Avenue
    Greater New York City Area
    Jan 2010 - Sept 2022

    Assistant Vice President, Integrated Marketing Communications

    L'Oréal Professionnel Paris
    New York, NY
    Current Company
    Sept 2022 - now

    Vice President, Brand Engagement & Customer Care

    IT Cosmetics
  • About me

    VP, Brand Engagement

  • Education

    • Ucl

      2003 - 2003
      Undergraduate affiliate english, cultural anthorpology
    • Duke university

      2000 - 2004
      B.a. english

      Activities and Societies: Honors: Dean's List Activities: The Chronicle, Duke University Newspaper Bachelor of Arts in English with a Minor in Cultural Anthropology

    • Columbia university in the city of new york

      2012 - 2013
      Masters in science strategic communications

      Masters of Science in Strategic Communications

    • New york university

      2005 - 2007
      Public relations certificate public relations

      Certificate of Public Relations

  • Experience

    • Redken 5th avenue

      Aug 2004 - Jan 2010

      Created and managed PR strategy with a focus on to continuing to strengthen brand's beauty domination in the fashion world. Built PR as an essential tool for marketing, digital and sales to directly help impact business ROI.

      • Manager, Public Relations

        Jun 2007 - Jan 2010
      • Public Relations Consultant, Redken

        Aug 2004 - Jun 2007
    • L'oréal professionnel paris

      Jan 2010 - Sept 2022

      Lead for integrated marketing communications strategy. Focused on data driven insights to inform strategy direction for digital media, CRM, platforms, social media, content marketing, influencer relations and public relations, while maintaining brand reputation and narrative.

      • Assistant Vice President, Integrated Marketing Communications

        Jul 2016 - Sept 2022
      • Director, Social Media and Public Relations, L'Oreal Professionnel

        Jul 2012 - Jul 2016
      • Sr. Manager, Public Relations & Social Media, L'Oreal Professionnel

        Jan 2010 - Jul 2012
    • It cosmetics

      Sept 2022 - now
      Vice president, brand engagement & customer care

      Brand engagement lead focused on building data-driven, impactful strategies that elevate brand storytelling and foster authentic consumer connections. Pioneers influencer campaigns, social first content and large-scale eventing while drumming up PR buzz to amplify brand presence with measurable results.

  • Licenses & Certifications

    • Public relations

      New york university