Mahesh Singarapu

Education

• 

  Indian Institute of Management, Bangalore

  2009 - 2011

  MBA Marketing/Marketing Management, General

  Activities and Societies: Founder - 'Bharath', A student's society for public policy Senior Coordinator - 'Vikasana' CSR club of IIMB • Application exercise in customer learning and classical conditioning theory in Consumer Behavior course• Contemporary Concerns Study about the growth and future of Private labels in Indian retail industry- The study also identifies 6 strategic alternatives for national brand manufacturers to drive out private labels• Retail Management: Developed a model to measure and track the productivity of any large retail store- This model based on Cobb-Douglas function guides the store… Show more • Application exercise in customer learning and classical conditioning theory in Consumer Behavior course• Contemporary Concerns Study about the growth and future of Private labels in Indian retail industry- The study also identifies 6 strategic alternatives for national brand manufacturers to drive out private labels• Retail Management: Developed a model to measure and track the productivity of any large retail store- This model based on Cobb-Douglas function guides the store manager in strategic investment decisions• Contemporary concern study on Rethinking Urban development Paradigm in Bangalore proposed by Centre for Public Policy for the Ministry of Housing and Urban Poverty Alleviation, Govt. of India• Designed welfare programs for SC/STs to be implemented by the Urban Development Department, Karnataka, involving more than 500 Crores of funds from Urban Local Bodies in Bangalore; Show less

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  Osmania University

  2003 - 2007

  Bachelor of Engineering (B.E.) Electronics and Communications Engineering

  Activities and Societies: A project on Image Steganography (An art and science of writing hidden messages) at the International Institute of Information Technology