Madeline Hale

Experience

• 

  Trademark Carwash

  Jun 2016 - Jan 2018

  Marketing and Sales Associate

  •Responsible for detailed marketing campaign analysis and clear dissemination of results/insights to marketing leadership•Advise and instruct an average of 100 customers per day on varying detailed services that best suit their needs•Directed business administration, planning, procedures and related responsibilities to promote organized operations (hiring 3rd party scheduling app)•Timely development of contracts including service and supply agreements

• 

  D Magazine

  Jan 2018 - Dec 2018

  Marketing and Brand Intern

  •Organized and executed 15+ corporate events including Best of Big D, a 2000+ person event with 150+ winners, 13 sponsors and 24 participating restaurants. Advertised events using Facebook Ads Manager, engaging 22K+ users.•Drove Instagram engagement with 175K+ audience and increased Pinterest daily impressions by 4000%+ while leading social media content schedule.•Developed social media analytics reports weekly to quantify marketing ROI to executive team in company-wide recaps.•Researched and secured strategic partnerships and local businesses for each event. Managed communications daily with sponsors and attendees. Show less

• 

  D Magazine

  Jan 2020 - Jun 2020

  Events Intern

  As an events intern at D Magazine, I planned and executed events in a dynamic and fast-paced sales and marketing environment. Responsibilities: •Organized and executed 15+ corporate events including Best of Big D, a 2000+ person event with 150+ winners, 13 sponsors and 24 participating restaurants. Advertised events using Facebook Ads Manager, engaging 22K+ users.•Drove Instagram engagement with 175K+ audience and increased Pinterest daily impressions by 4000%+ while leading social media content schedule.•Developed social media analytics reports weekly to quantify marketing ROI to executive team in company-wide recaps.•Researched and secured strategic partnerships and local businesses for each event. Managed communications daily with sponsors and attendees. Show less

• 

  Oracle

  Jun 2020 - Jun 2021

  As a Business Development Consultant at Oracle, I developed customer relationships to identify and drive demand for Oracle solutions ensuring customers were modernizing their platforms and received value from their Cloud services. Our team worked with companies in the mid-market ($500M-$2B+) space, consisting of various industries and primarily focused on the west part of the United States.Responsibilities:•Generated $1M+ in pipeline and $125K in closed revenue by creating and executing 20+ written and spoken campaigns that yielded 3x more results. Was one of 2% of consultants to close a deal. •Developed and led 3 team projects weekly including the Homebase Initiative, the Game Plan Initiative, and the Philanthropy Committee to improve team culture and drive sales.•Collaborated with the virtual sales team daily on account strategy, demand generation activities, and results. •Gained proficiency in CX, ERP, EPM, and HCM technologies, territories, accounts, competitors, and industry trends.•Conducted weekly customer-facing presentations based on go-to-market strategies. Initiatives:FY21 Homebase Strategy LeaderPresident of Philanthropy CommitteeGame Plan Initiative Show less

  • Business Development Consultant- ERP, EPM & HCM

    Dec 2020 - Jun 2021

  • Business Development Consultant- CX

    Jun 2020 - Dec 2020
• 

  NetSuite

  Jun 2021 - Dec 2021

  Industry Marketing Lead

  Plan, execute, and measure demand generation marketing programs to grow sales pipeline and revenue.Responsibilities:•Created and coordinated professional sports (NFL, NBA, MLB, MLS, and NHL) campaign including a panel discussion and collateral assets. Panel saw a 61% attendance conversion rate which surpassed the average by 2x.•Developed 10+ marketing collaterals weekly to serve industry verticals by cross-collaborating with Marketing Operations, Account Management, Sales Enablement, Product Management, and Solution Consulting organizations.•Designed and executed 3+ extensive go-to-market strategies monthly for industry verticals including Professional Sports, Nonprofit, Solar, Healthcare, Restaurants/Hospitality, Financial Services, and more. •Managed incoming partner requests and opportunities weekly through email correspondence. Entered supplier information in a timely manner to proactively track partnership success. Show less

• 

  Selina

  Feb 2022 - Jul 2022

  Selina is a global hospitality brand built to blend accommodation with coworking, recreation, wellness, and local experiences.Responsibilities: • Launched local, social, and event marketing strategies and campaigns for all 7 US locations, driving a 400% increase in reach and impressions within the first month through data analysis and channel optimization. • Boosted Q1 revenue by 41% and overall web/app revenue by 49% through SEM, social media, email, SEO, and PPC campaigns, while maintaining KPIs within budgeted CAC. • Increased organic search conversions by 40.3% through SEO optimization and securing influencer partnerships, enhancing brand awareness and maximizing customer revenue via upselling and cross-selling. Show less

  • US Marketing Director

    Apr 2022 - Jul 2022

  • Country Marketing Manager

    Feb 2022 - Apr 2022
• 

  Dripkit

  Jul 2022 - Oct 2023

  Marketing Director

  Dripkit is a portable, paper-based pour-over device that simplifies on-the-go coffee.Responsibilities: • Designed 12 new products and executed launch campaigns for each, as well as for 5 new roasters partnerships (e.g., Union, La Colombe), generating over $100K in B2B sales. • Achieved a 91% increase in D2C sales and boosted website sessions by 120%, add-to-cart rate by 173%, and conversion rate by 35% through an optimized ecommerce stack, enacting bundling and cross-sell strategies, and improving SEO and advertising. • Enhanced email marketing strategies—including flows, design, copy, list segmentation, scheduling, CTAs, and visuals—resulting in 51% increase in email-generated revenue and 49.6% boost in open rates. Show less

• 

  MAMEI

  Nov 2023 - now

  Founder and Instructor

  MAMEI hosts wellness events and Pilates in the Salt Lake area to foster connection and community. Responsibilities: • Developed website that achieved an average CTR of 49%, with the 'Events' page being the most viewed and 24% of traffic coming from direct sources.• Lead and optimize targeted marketing strategies—including paid advertising, SEO, and dynamic social media campaigns—resulting in 100% sell-out rate for community events and a 98% attendance rate for classes.• Organize and facilitate 3-4 monthly community events for 10-100 attendees in collaboration with top Salt Lake restaurants, retail stores, municipalities, health studios, and outdoor ski brand, Halfdays. Show less