Experience

• 

  Carmaworld

  Jan 2006 - Jan 2007

  Assistant merchandiser

  Managed vendor accounts, tracked inventory, and processed customer orders for 3 product categories viz. Soft Furnishings, Jewelry and Accessorieso Studied sales forecast, prepared stock plans and controlled inventory-buying levelso Conducted vendor research for best pricing and product/quality availability; negotiated pricing and defined responsibilities and obligations of approved vendorso Maintained a comprehensive data library – price points, colors, styles, etc. for the content team; liaised between vendors and web-development team for product-sample collection and shoot-dates coordination Show less

• 

  Rituwears

  Jan 2009 - Jan 2010

  Visual designer

  Part of a two-member team, supervised 6 stores across North India- Designed in-store focal points through economical use of product props- Studied market trends and competition, and incorporated the findings to design the merchandise display to increase footfalls and store sales- Assisted VM Head in conceptualizing, designing, and executing 3 seasonal window displays for pan-India stores

• 

  Spykar lifestyles pvt. ltd.

  Jan 2009 - Jan 2009

  Summer intern

  Assisted the regional visual merchandiser in maintain the VM standards across all stores within New Delhi & NCR- Developed and executed a visual story to connect the brand with its customers across the spectrum- Executed the merchandise display of slow-movers at focal points and on window display across all stores in the region

• 

  Landmark group

  Jan 2010 - Jan 2012

  Cluster visual designer

  Planned and executed visual look for 6 stores across North India, and helped launch 2 new stores in New Delhi- Assisted regional head in designing new-store elevation plans and signages, and managed the order and its execution by vendors; implemented various in-store visual merchandising elements for seasonal carpet change- Collaborated with Sales team to identify slow-moving merchandise and developed plans to highlight them through various store focal points- Worked jointly with Operations team on fortnightly implementation of planograms; planned quarterly budgets with Marketing team for in-store VM and marketing events- Discovered, evaluated, and on-boarded 4 new vendors for print media production Show less

• 

  Aditya birla fashion and retail ltd.

  Jan 2013 - Jan 2013

  Senior visual designer - louis philippe

  Owned the visual merchandising (VM) and vendor accounts for 35 existing stores across three states (Delhi, Uttar Pradesh and Rajasthan) within North India; launched 5 new stores within 3 months- Adapted the artwork collaterals and executed the window change overs for seasonal and marketing promotions per each store’s window dimensions- Designed store frontal signage and wall elevation plans for merchandise presentation in CorelDraw; determined and ordered in-store VM props and fixtures for both wall and floor for new-store openings- Allocated work amongst 10 existing vendors (established 3 new ones) and managed their monthly billing accounts - Organized trainings for 100+ junior team members and store staff in various VM principles and processes Show less

• 

  Re-capture by pallavi

  Jan 2014 - Jan 2015

  Freelance photographer

  Lifestyle photographer specializing in- Baby photography and candid family moments, focused on connecting and empathizing with people while creating images with minimal visual noise to have a simplified look that draws viewer attention.- In-context product photography, showcasing brand image by creating authentic and playful visual experiences to help connect with relevant audiences

• 

  Mycityhighlight

  Jan 2015 - Jan 2015

  Ux content writer & city manager - london

  Generated content for app launch for the City of London, and promoted brand visibility in local market to increase user enrollments and engagement- Generated and maintained content for 100+ points of interest which included 15+ sights, 40+ restaurants, 20+ lodgings, 10+ events, 10+ local tips and audio-guided tours for both web and mobile apps- Increased user enrollments by 10% within 2 months by placing promotional collaterals at various target areas - Monitored and responded to user travel queries via email and on forum Show less

• 

  Brass

  Jan 2016 - Jan 2017

  Brass brand ambassador program designer

  Designed, launched, and managed the Brand Ambassador Program for Brass to organically spread brand awareness and recognition- Conducted research, competitor analysis, and created user stories, persona and storyboards to understand existing and potential customers to define the messaging and guidelines per the brand image- Identified capsule wardrobe evangelists as potential Ambassadors, and engaged them to understand their individual beliefs and motivations to effectively onboard them- Planned weekly content calendars for the private Facebook group, events and giveaways, and collaborated with other female-owned brands to promote and enrich the Ambassador program Show less

• 

  Self-employed

  Jan 2019 - Jan 2021

  Freelance product designer

  Brainx AI (Feb - June 2021)Defined design deliverables during initial sales pitch; created sitemap, wireframes, style guide, and prototypes to enhance website usability as per WCAG guidelines and performed design QA.in-House (Nov 2020 - Feb 2021)Collaborated with remote teams to define design goals, created intuitive visual hierarchies, ensured responsive design implementation, and conducted user flow tests to improve user experience.Conektr (Oct 2019 - Dec 2020)Analyzed user journeys and identified pain points based on existing user research; designed user flows and site map to create seamless app experience; delivered low-fidelity wireframes, mock-ups, and prototypes. Show less

• 

  Icontribute

  Jan 2021 - Jan 2022

  Product designer

  - Design new functions and product enhancement features for the iContribute mobile app by collaborating closely with project managers, designers, and developers- Create and implement design systems in collaboration with fellow design team members- Brainstorm design ideas and develop storyboards, create wireframes and low and high-fidelity mock-ups

• 

  Travelbrands

  Apr 2021 - Apr 2022

  Lead the Design Team (promoted in Nov 2021), reporting to Chief Digital Officer; responsible for end-to-end responsive design process from initial kick-off to final launch for a portfolio of nine travel websites. - Integrated analytic reports from Adobe & Auryc into design thinking and interaction flows in projects such as homepagewidgets placement, user-flow improvement of flight and hotel booking paths- Initiated development of Design System using brand guidelines and evangelizing its adoption within the wider product team to boost productivity and reduce overall turn-around time- Implemented accessibility into design process in adherence to AODA and WCAG guidelines to replace the current process of developers making downstream, ad-hoc design fixes Show less

  • UX Design Lead

    Nov 2021 - Apr 2022

  • User Experience Designer

    Apr 2021 - Nov 2021
• 

  Levio

  Apr 2022 - now

  User experience designer

  Levio is a global digital transformation firm specializing in application development, cloud services, DevOps, solutions architecture and artificial intelligence. As part of Levio's acquisition of Indellient, I am a part of solutions architecture team as a User Experience Designer.Joined Indellient Inc in Apr 2022, which got acquired by Levio in Sep 2023.