Experience

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  Aquaspace group

  Jul 2018 - Aug 2018

  Marketing intern

  Collected business data, organized and input information of more than 100 lease-in& out contracts;Operated new media platforms such as Wechat and Weibo, released 16 articles about life in Shanghai and Real estate news on Wechat Official Account;Analyzed views and fans of Wechat Official Account called Vintage Shanghai and designed data analysis report;Managed customer relationship, assisted in monthly customer relationship activity and conducted the game session, collected personal information and intention to continuing tenancy of customers from Britain, India and Japan. 收起

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  Industrial and commercial bank of china limited

  Jan 2019 - Feb 2019

  Customer service intern

  Assisted Manager in customer financial planning, including: financial products promotion and risk controlling;Maintained relationship with customers and deliver superior customer service to ensure customers' needs are met;Supported Sales Managers to achieve budget and contribute towards the revenue of Business Banking.

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  Pepsico

  Jul 2019 - Dec 2019

  Marketing intern

  Monitored celebrity trending via social network, analyzed commercial value of celebrities;Daily monitored celebrity trending & hot topics via social network, analyzed the commercial value of celebrities;Assisted in reporting the 2020 lay’s brand endorsement strategy plan, combed and analyzed brand endorsement strategies in different industries to match Lay’s and celebrities/KOLs.

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  字节跳动

  Feb 2020 - Jun 2020

  Content operation intern

  Monitored topic entries on Cherie, categorized content under different entries, analyzed search term, designed differentiated homepages for users, getting a 150% user growth within a quarter;Analyzed UV/PV/ROI of content and optimized the content of skincare on online communities on Cherie, sticked premium content and products;Produced content for users guiding and posted on the home page of Cherie.

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  Signify

  Jul 2020 - Sept 2020

  Digital marketing intern

  Operated and maintained the user community of T-mall Philips Lighting official store, improved user adhesion and growth rate in the live-broadcasting room;Participated in the design of T-mall live-broadcasting activities, operated and maintained store micro-tao platform; short video script creation, video shooting and editing;Analyzed data of stores, made and reported analysis reports based on data of weekly live-broadcasting and rival stores, put forward suggestions for improvement of content operation. 收起

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  Unilever

  Sept 2020 - Jan 2021

  Consumer market insight intern

  Tracked industry/brand/e-commerce data, conducted data mining, and made analysis reports;Conducted desktop research based on company strategy, including market consumption trends,consumer profiling, competitive product analysis, etc;Managed database for data extraction and analysis, and gained insight from results.

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  Kraft heinz

  Jul 2021 - Sept 2021

  Customer market insight intern

  Assisted KFC Cooperative Flavor Project, summarized global and national flavor trends by data mining, and put forward suggestions on flavor of hamburger&snack in next quarter;Assisted infant food industry monthly market report, including summarizing all category and brand sales and market share data extraction, visualization and the result analysis.

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  Unilever

  Mar 2022 - now

  Marketing management trainee

  Brand Development and Product Marketing OMO Liquid▪ Product Innovation: Responsible for Premium Laundry Detergent Line,lead project team and realize new product launch with R&D,Procurement,Supply Chain,Sales; incl. concept crafting,formulation and package design, network management, PNL,etc.▪ Sustainable Growth: Responsible for cost optimization and Clean Future projects; Results: Y23 Gross Margin+1.5%.Brand Building(Retail) OMO▪ Promotion: Responsible for “IP Joint” “Talkshow Theme” etc.capsule related national instore activities, incl. planing, brand and product story crafting, thematic creativity, performance tracking; Results: cover 20k+ stores, Capsule Y23 sales growth +21%, penetration +61%, omni-channel market share No.1.▪ Category Building: Responsible for OMO Surface Cleanser launch plan, co-work with CSP on pricing, portfolio, building block; Results:investment-30% with sales growth+50%.▪ Strategic Planing:Assisted Monthly Marketing Competitiveness Review, Integrated Brand Plan and Joint Business Plan, co-work with channel to formulate market share gain model by competitor analysis, performance tracking and actions to take. 收起