Aashish Tyagi

Experience

• 

  Tiger Protection Group

  Apr 2012 - Jul 2015

  Head- Social Media Wing

  Tiger Protection Group(TPG) is an NGO comprising of young people working towards Tiger Conservation in order to put a stop and sustain the already dwindling population of Tigers in our country. Key Responsibilities – Social Media Promotions, Spreading Awareness online and offline, Facebook Handle of Baagh Singh(Tiger Mascot of India), Media Interactions, Field Conservation, Handling website and Blogs, Field Projects.

• 

  Reviews42.com

  Feb 2013 - Nov 2013

  Branding & Marketing(Contract)

  A community based product reviews platform which helps users find the best products. The community consists of passionate shoppers, product experts and everyday users of the products.Key Responsibilities – Maintaining product value according to the users’ response, online and offline brand promotion, increase user reviews.

• 

  Pasu Premi- because loving humans was not enough.

  Mar 2014 - Jan 2015

  CMO/co-founder

  A retail brand under Stripography. The source of our inspiration roots from a single promise, of giving back what we took from nature. The material of our merchandise chain which includes apparels, accessories and stationeries, are manufactured in a complete eco-friendly way. Also, every product you buy, a part of the sale goes to nature conservation and support programs in and around protected areas. So, the next time you pick up a Pasu Premi product, you will feel proud about it.

• 

  Text-O-Graphics

  Sept 2014 - Jun 2015

  Contract Programmer

  Creating digital e-books for McGraw Hill Education India

• 

  Zopper.com

  Feb 2016 - Jan 2017

  Growth Hacker

  Creating guerilla marketing campaigns / growth­ hacks with a mix of code and imagination to drive more visibility and usage for ZopperIdeate, Plan, Develop, Experiment and Iterate growth hacks. Use Facebook Ads Social & paid, Twitter, Quora, Yahoo Answers, Slideshare, Youtube, Pinterest and other social platforms to drive traffic. Collaborate with marketing, product, sales and customer experience teams to identify key areas for growth Conduct online marketing campaignsTrying out new and emerging marketing opportunities, platforms and acquiring users for zero or as close to zero as possible marketing spends. When stuff works, transitioning it to traditional online marketers to scale Driving usage and engagement growth for Zopper’s apps Suggesting product tweaks and integrations that can drive hyper ­viral growth Identifying new and efficient marketing channels for driving faster adoption Identifying product and content opportunities for creating viral growth, Culling out stuff that isn’t working Leads the analytics for Marketing, create and present reports Show less

• 

  BabaPinnak

  Apr 2017 - Jul 2018

  Founding Partner