Payton Parks, MBA

Payton parks, mba

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location of Payton Parks, MBAMelbourne, Florida, United States
Phone number of Payton Parks, MBA+91 xxxx xxxxx
Followers of Payton Parks, MBA692 followers
  • Timeline

    Aug 2015 - Jun 2016

    Program Leader

    After-School All-Stars
    Apr 2016 - Jun 2018

    Corps Member

    Teach For America
    Jun 2016 - Jun 2018

    4th Grade STEM Teacher

    Entrepreneurship Preparatory School and Village Preparatory School
    Jul 2018 - Jun 2021

    Teacher

    Olentangy Local School District
    Jan 2019 - Dec 2020

    Digital Marketing And Partnerships Manager

    Bumble Inc.
    Jun 2021 - Feb 2023

    Marketing Strategy Manager

    RangeMe
    San Francisco Bay Area
    Current Company
    Feb 2023 - now

    Lifecycle and Marketing Operations Manager

    Screencastify
  • About me

    Lifecycle Marketing | Marketing Operations | Growth Marketing | Customer Marketing

  • Education

    • The ohio state university

      2013 - 2016
      Bachelor of science (bs) middle childhood education

      Activities and Societies: Pi Beta Phi Sorority Cum Laude Recipient

    • Florida gulf coast university lutgert college of business

      2023 - 2024
      Master of business administration - mba

      Summa Cum Laude Recipient

  • Experience

    • After-school all-stars

      Aug 2015 - Jun 2016
      Program leader

      -Managed after-school program for at-risk students -Developed and taught lesson plans in the three pillars (Health & Fitness, Academics, and Enrichment)-Planned and coordinated community immersion events for students and local businesses-Encouraged students to think independently and cultivate a growth mindset

    • Teach for america

      Apr 2016 - Jun 2018
      Corps member

      -Track, input, and analyze data trends to boost student growth as quickly as possible-Active in 70+ hours of professional development each year-Collaborate with team to plan and differentiate instruction to achieve the goal of averaging a growth of 1.5 grade levels in one academic year for all 90 students

    • Entrepreneurship preparatory school and village preparatory school

      Jun 2016 - Jun 2018
      4th grade stem teacher

      Responsible for preparing and delivering rigorous mathematics lessons to 90 students daily. Effectively establish positive relationships with students, school staff, and families in an urban setting. Attend weekly staff meetings and professional development sessions held by administration. Lead Google Classroom committee and co-lead family and community engagement committee.-Improved the math program’s passing rate on AIR by 23% in first year -Rated accomplished teacher on OTES rubric in second year-Rated most effective by state of Ohio in first year Show less

    • Olentangy local school district

      Jul 2018 - Jun 2021
      Teacher

      -Taught in large group, small group, and one-on-one settings-Lead creation of virtual curriculum delivery in both on-demand and live settings-District representative for Educational Technology Conference (OETC) 2018, 2020-Presented to staff on the integration of digital media, web resources, and digital communication-Researched new and innovative web programs to positively benefit learning-Tested emerging district technology devices and supported implementation into classrooms Show less

    • Bumble inc.

      Jan 2019 - Dec 2020
      Digital marketing and partnerships manager

      -Led outreach program to coordinate 2+ local partnerships a month-Communicated with local business owners to create a mutually beneficial partnership promoting both brands-Created digital content on social media to promote all partnerships-Collaborated closely with the Events Manager to host monthly events

    • Rangeme

      Jun 2021 - Feb 2023

      -Act as an advisor and product expert throughout the customer lifecycle post-upgrade.-Consult our suppliers on RangeMe and industry business best practices to help them get discovered by our retail buyers.-Be the voice of the customer, giving feedback directly to the product team to help shape the product roadmap.-Meet KPIs surrounding product adoption, customer satisfaction, and retention.

      • Marketing Strategy Manager

        Jan 2022 - Feb 2023
      • Growth Marketing Specialist

        Sept 2021 - Jan 2023
      • Customer Success Manager

        Jun 2021 - Sept 2021
    • Screencastify

      Feb 2023 - now
      Lifecycle and marketing operations manager

      I generate growth of our user base and engage new and existing users to nurture toward better free and premium experiences. I achieve this via operations improvements and a mix of marketing channels like email, webinars/events, paid search, display retargeting, in-app messaging, and performance marketing. I develop and execute strategic marketing campaigns and programs that drive meaningful user acquisition, engagement, premium conversions, and customer retention for Screencastify. I have a deep understanding of our product vision, customer lifecycle journey, and performance goals to inform campaign strategy. I optimize and expand on growth campaigns targeting awareness, free sign-ups, engagement behaviors, premium subscriptions, and churn prevention. My data-driven marketing insight was essential in shaping our annual planning strategy. With this track record of leveraging growth analytics to acquire, engage, convert, and retain users at scale, I positioned myself as a results-driven marketing leader. Show less

  • Licenses & Certifications

  • Volunteer Experience

    • Teacher

      Issued by AmeriCorps on May 2016
      AmeriCorpsAssociated with Payton Parks, MBA