
Timeline
About me
Lifecycle Marketing | Marketing Operations | Growth Marketing | Customer Marketing
Education

The ohio state university
2013 - 2016Bachelor of science (bs) middle childhood educationActivities and Societies: Pi Beta Phi Sorority Cum Laude Recipient

Florida gulf coast university lutgert college of business
2023 - 2024Master of business administration - mbaSumma Cum Laude Recipient
Experience

After-school all-stars
Aug 2015 - Jun 2016Program leader-Managed after-school program for at-risk students -Developed and taught lesson plans in the three pillars (Health & Fitness, Academics, and Enrichment)-Planned and coordinated community immersion events for students and local businesses-Encouraged students to think independently and cultivate a growth mindset

Teach for america
Apr 2016 - Jun 2018Corps member-Track, input, and analyze data trends to boost student growth as quickly as possible-Active in 70+ hours of professional development each year-Collaborate with team to plan and differentiate instruction to achieve the goal of averaging a growth of 1.5 grade levels in one academic year for all 90 students

Entrepreneurship preparatory school and village preparatory school
Jun 2016 - Jun 20184th grade stem teacherResponsible for preparing and delivering rigorous mathematics lessons to 90 students daily. Effectively establish positive relationships with students, school staff, and families in an urban setting. Attend weekly staff meetings and professional development sessions held by administration. Lead Google Classroom committee and co-lead family and community engagement committee.-Improved the math program’s passing rate on AIR by 23% in first year -Rated accomplished teacher on OTES rubric in second year-Rated most effective by state of Ohio in first year Show less

Olentangy local school district
Jul 2018 - Jun 2021Teacher-Taught in large group, small group, and one-on-one settings-Lead creation of virtual curriculum delivery in both on-demand and live settings-District representative for Educational Technology Conference (OETC) 2018, 2020-Presented to staff on the integration of digital media, web resources, and digital communication-Researched new and innovative web programs to positively benefit learning-Tested emerging district technology devices and supported implementation into classrooms Show less

Bumble inc.
Jan 2019 - Dec 2020Digital marketing and partnerships manager-Led outreach program to coordinate 2+ local partnerships a month-Communicated with local business owners to create a mutually beneficial partnership promoting both brands-Created digital content on social media to promote all partnerships-Collaborated closely with the Events Manager to host monthly events

Rangeme
Jun 2021 - Feb 2023-Act as an advisor and product expert throughout the customer lifecycle post-upgrade.-Consult our suppliers on RangeMe and industry business best practices to help them get discovered by our retail buyers.-Be the voice of the customer, giving feedback directly to the product team to help shape the product roadmap.-Meet KPIs surrounding product adoption, customer satisfaction, and retention.
Marketing Strategy Manager
Jan 2022 - Feb 2023Growth Marketing Specialist
Sept 2021 - Jan 2023Customer Success Manager
Jun 2021 - Sept 2021

Screencastify
Feb 2023 - nowLifecycle and marketing operations managerI generate growth of our user base and engage new and existing users to nurture toward better free and premium experiences. I achieve this via operations improvements and a mix of marketing channels like email, webinars/events, paid search, display retargeting, in-app messaging, and performance marketing. I develop and execute strategic marketing campaigns and programs that drive meaningful user acquisition, engagement, premium conversions, and customer retention for Screencastify. I have a deep understanding of our product vision, customer lifecycle journey, and performance goals to inform campaign strategy. I optimize and expand on growth campaigns targeting awareness, free sign-ups, engagement behaviors, premium subscriptions, and churn prevention. My data-driven marketing insight was essential in shaping our annual planning strategy. With this track record of leveraging growth analytics to acquire, engage, convert, and retain users at scale, I positioned myself as a results-driven marketing leader. Show less
Licenses & Certifications
- View certificate

Google analytics certification
SkillshopSept 2023
Volunteer Experience
Teacher
Issued by AmeriCorps on May 2016
Associated with Payton Parks, MBA
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