Shashank Bhartiya

Experience

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  McCann Worldgroup

  Apr 2016 - May 2016

  Marketing Intern (McCann Erickson- Momentum Worldwide)

  -Client Servicing-Creatives Department-Accounts Department-Operations -Strategic Planning

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  Nav Bharti Sr. Secondary School

  May 2017 - Aug 2019

  Marketing Coordinator

  • Process definition and evolution• Social Media: Management and administration of WhatsApp, Facebook and YouTube• Reporting: Google Sheets / Google Forms / Creation of templates

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  Genpact

  Oct 2018 - Jul 2019

  Process Associate Finance & Accounts

  • Dispute management/cash application support team researched and analysed F&A disputes • Worked on ERP (SUS – AS400) system alongside Cypress team (USA)• Resolved disputes in transactions at a global level for SYSCO using tools like MS Excel, SFDC, High Radius, Cora & Cora PLM • Analysed errors and inaccuracy in business transactions for Cash App and Collections team

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  Enactus NUIG

  Oct 2019 - Apr 2020

  Public Relations Officer

  - Ideation for a sustainable business plan - Marketing, Surveys, Content Generation (Posters, Videos & Presentations)- Completed two live-projects namely, E-Code for waste management and Buzz Box for bee conservation- Attended the Enactus Spring Sumit training programme held in Cork- Winner of Hackathon competition conducted by Enactus for developing Sustainable Business Plan- Placed 3rd for the ‘Best Green Initiative’ awarded by NUI Galway Societies Award 2020 - Delivered presentation at the Enactus Ireland National Competition 2020. Show less

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  WeddingWire

  Jan 2020 - Mar 2020

  Commissioned Digital Marketing Project

  • Designed Inbound Marketing strategy and campaign assets such as Blogs, CTA, URL & Landing pages• Formulated Content strategy and calendars• Conducted keyword research by using tools such as SEMrush and Ubersuggests

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  Rentokil Initial

  Feb 2020 - Apr 2020

  Commissioned Digital Marketing Project

  • Conducted website and SEO audit• Formulated PPC Ad campaign strategy • Designed Digital Marketing campaign

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  Corona Citizens Science Project

  May 2020 - Jun 2020

  Social Media Marketing Consultant

  Corona Citizens Science Study in association with epidemiology professors at NUI Galway and DCU. The role assigned to my team was to increase the reach for the Covid-19 Survey within Ireland using social media platforms such as Facebook and Instagram. We designed content calendars, Facebook ads, videos and surveys in order to drive engagement. After the marketing campaign, more than 2,500 Irish people responded to the survey and shared how the pandemic affected their lives.

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  Galway Fringe Festival

  Jun 2020 - Jun 2020

  Digital Marketing Intern

  • Social Media: Management and administration of Facebook channel• Content Creation: Posters and Videos using editing tools such as Canva and Adobe Lightroom• Posts Calendar: Designing the timeline for the posts to be launched on Facebook

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  Ovis

  Aug 2020 - Nov 2021

  Digital Marketing Manager

  Industry: Blockchain✔️ Orchestrated both organic and paid social media marketing campaigns, effectively driving brand visibility and engagement.✔️ Collaborated closely with the product management team to contribute to product marketing and development strategies, ensuring alignment between marketing efforts and product goals.✔️Demonstrated leadership by recruiting, supervising, and mentoring interns in marketing communications, fostering a dynamic and skilled team.✔️Employed data-driven insights from Google Analytics and Facebook Insights to evaluate and communicate the impact of marketing initiatives.✔️Fostered productive relationships with partner firms including ZapLife, Equteq, and TheorySF, leveraging cooperative efforts to enhance marketing outcomes.✔️Spearheaded and oversaw various marketing projects, consistently monitoring progress and optimizing strategies for successful results. Show less

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  GLAM DOLL LTD

  May 2021 - Aug 2021

  Digital Marketing Specialist
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  Asia Market Ltd.

  Nov 2021 - Jul 2024

  Industry: FMCG- Developed & executed comprehensive digital marketing strategies, driving brand engagement and e-commerce sales growth- Led all eCommerce activities, including traffic acquisition through Magento Adobe Commerce, UX design, Google AdWords, SEO, PPC, and collaboration with key B2B & B2C stakeholders- Leveraged market insights & customer feedback to support product development & launch upsell strategies- Designed AIDA model funnel prototypes using Figma to support lead generation & improve user experience - Managed a team of 10 fostering collaboration among graphic designers, web developers, and marketing coordinators to deliver impactful content across emails, social media & blogs- Collaborated on cross functional projects with Marketing, Sales, Purchase & Finance teams to drive omni channel campaigns- Utilised advanced analytics tools for insightful reporting & KPI trackingKey Achievements:- Drove 15% increase in e-commerce Year-Over-Year sales.- Achieved 120% increase in social media following & engagement.- Redesigned customer journey maps resulting in increased customer sales & engagement- Improved web UI, reducing bounce rate and increasing user retention Show less ✔️ Marketing Strategy: Contribute to the development and execution of marketing plans, in alignment with overall company goals and objectives.✔️ Campaign Execution: Execute marketing campaigns across different channels, including digital (social media, email marketing, PPC, etc.) and traditional (print, events, radio, etc.) to generate leads and promote the brand.✔️ Market Research and Analysis: market research to understand customer needs, competitor activities, and industry trends.✔️Reporting and Analysis:Prepare regular reports on marketing performance, analyzing results and providing insights to the management team. Show less

  • Digital Marketing & E-Commerce Manager

    Aug 2023 - Jul 2024

  • Digital Marketing & E-Commerce Executive

    Nov 2021 - Aug 2023
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  United Hardware

  Aug 2024 - now

  E-Commerce & Digital Marketing Manager

  Manage digital marketing and product marketing strategies to drive brand visibility and revenue growth across B2B and B2C markets while optimizing e-commerce platforms, improving user experience, product discoverability, and conversionsDrive product marketing initiatives by crafting compelling product listings, descriptions, and promotional content to maximize engagement and sales.Track performance metrics and use data-driven insights to refine marketing strategies and enhance product positioning.Collaborate with cross-functional teams, including commercial, sales, tech and design, to ensure alignment of digital efforts with business goals.Manage and optimize digital ad campaigns across multiple platforms to improve product visibility and online sales performance. Show less