Genevieve Braganza

Experience

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  ICICI Bank

  Jan 2002 - Jun 2002

  Customer Service Officer
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  EFunds International India Private Limited

  Aug 2002 - Nov 2003

  Customer Service/Fraud Detection Officer
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  Saipem

  Jul 2003 - Nov 2003

  Logistics Officer
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  Citibank

  Dec 2003 - Sept 2010

  Highlights:✔ Handled Hybrid, General and Credit Insurance products for Citibank UAE, and assessed the market feasibility and profitability of insurance products.✔ Interacted actively with insurance partners in delivering new products and upgrading existing propositions.✔ Ensured that business was conducted in Compliance with U.A.E’s and Citibank’s regional and local insurance guidelines.✔ Managed external and internal business relationships with external legal counsel/local treasury/local Operations &Technology (O&T), Financial Control Unit (FCU) and local regional compliance. Conducted regular training across all sales channels to increase product penetration across existing as well as new customer base. Show less

  • Assistant Product Manager

    Jun 2008 - Sept 2010

  • MIS Analyst – Global Consumer Banking, Customer Services & Quality Department

    Feb 2007 - May 2008

  • Senior IMPR Officer

    Dec 2003 - Jan 2007
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  RAKBANK

  Sept 2010 - Aug 2014

  Assistant Manager, Product Development Bancassurance

  Key Achievements:✔ Successfully Tied-up with 6 Insurance / Takaful providers.✔ Successfully launched 22 Standalone Products and 12 Portfolio Products.Key Responsibilities:✔ Managed product development and vendor selection activities for all Bancassurance products, Conventional and Takaful segments. ✔ Identified providers on the basis of their financial worthiness, market reputation and standing for potential business tie-ups with the bank.✔ Reviewed and analyzed Business MI reflecting the performance of all Bancassurance products in terms of revenue, clawback, profit sharing and claims performance. ✔ Conducted periodic reviews on all insurance providers to assess their market standing, profitability and risks associated with the company if any.✔ Prepared effective business documentation viz, Market Research, Product Position Papers, Product Pricing Papers, Vendor selection documents. ✔ Worked closely with the banks training department to ensure that all channels of the bank are trained on all Bancassurance products and ensured the certification of sales agents as per guidelines. Show less

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  Noor Bank

  Sept 2015 - Dec 2020

  Marketing Manager

  Achievements: ✔ Launch of Noor Wealth.✔ Launch of Noor Home.✔ Multiple Shukran and Good Job awards for supporting business.✔ Best Stakeholder Management Award from the Wealth Management Team.Key Responsibilities:✔ Overseeing the ATL and BTL communications for the Noor Wealth, Noor Home, Innovation, Liabilities and Corporate Banking segments✔ Supporting the Head of Marketing and business team with the development of marketing strategies, preparing of annual plans and implementation in line with the strategic objectives of the bank ✔ Handling the development, management and improvisation of marketing plans. ✔ Collaborating with business and the extended marketing team to integrate all aspects of PR, digital marketing initiatives into overall marketing campaigns.✔ Supervising and managing the day-to-day maintenance of marketing activity for business, products and services as assigned.✔ Collaborating with aligned agencies to develop and maintain all marketing deliverables.✔ Troubleshooting marketing issues with key stakeholders within the organization across Business, IT, Alternate Channels, and Shari ’a, Legal and Compliance among others. ✔ Conducting market surveys to stay abreast of the competitive landscape and latest developments in online marketing to implement the most promising, innovative strategies✔ Serving as the main point of contact for specific business lines for all their marketing and communication needs. ✔ Drastically improving the existing execution processes and development of marketing and corporate communication assets. ✔ Analyzing and recommending potential strategic partner relationships for marketing that resulted in increased efficiency and cost advantages. Show less

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  Emirates Post

  Dec 2021 - Apr 2023

  Internal Communications & Events Manager – Corporate Communication

  Achievements: ✔ Successful launch and end-to-end execution of the Emirates Post eCommerce Annual Conference✔ Successful end-to-end execution of World Mail and Express EMEA 2022 conference hosted by Emirates Post✔ Set-up and launched Poppulo – an internal communication toolKey Responsibilities:✔ Execute internal communications and engagement strategy, ensuring that business goals, initiatives and people news are communicated effectively to Emirates Post employees✔ Support with CEO Key Note presentations, Q&A, articles and Op-eds for all events and conferences thus enabling EP to achieve its Thought Leadership objectives✔ Build brand image, awareness and perception of Emirates Post, protecting and promoting its reputation across the organisation at all levels✔ Draft internal communication pieces such as news flashes, updates, and BU-related initiatives using internal communication vehicles such as e-mail, Poppulo, MobieTrain and SMS✔ Map out content for the internal communication calendar and ensure messages are consistent and aligned to the vision, mission and values of Emirates Post✔ Measure the effectiveness of internal communication and report on employee engagement rates and factors using specific feedback mechanisms/programs✔ Contribute to the budget recommendations and estimation for events & communications projects✔ Develop and execute EP’s annual strategy for employee events and involvements, in collaboration with HR, BU’s and business support services teams✔ Develop and execute leadership meetings, CEO roadshows and offsite staff engagements✔ Manage all aspects of event planning meeting strict deadlines and budget demands✔ Nurture and build relationships with vendors, venues, and other industry contacts to craft and implement creative and logistical aspects of all events✔ Track, measure and evaluate impact and return on investment for all events and engagement opportunities✔ Support the execution of Emirates Post’s CSR initiatives Show less

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  Liva Group

  Apr 2023 - now

  Group Internal Communications Manager