Alvaro Monroy

Experience

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  Cámara de Comercio de Bogotá

  Feb 2008 - Nov 2013

  Project Leader

  For 5 years I was responsible for the creation of several strategies to enhance the business ideas of entrepreneurs in the entrepreneurship department at the Chamber of Commerce of Bogota, promoting creative development and business strategies in order for entrepreneurs to be ready to the different business roundtable and elevator pitch campaigns with potential investors so that they support the different business ideas with seed capital.During my work at the Chamber of Commerce, I developed business ideas with a SWOT approach taking into account the different KPIS for the construction of a business plan that can reach a break-even point with a deadline of one year.My main responsibilities were:1. Project Initiation2. Planning3. Team Formation4. Execution5. Monitoring and Controlling6. Risk Management7. Communication8. Closure9. Documentation Show less

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  Microsoft Partner

  Feb 2014 - Nov 2018

  Account Manager

  For 4 years I've been working remotely at Microsoft partners as an account manager doing the following tasks:1. Client Onboarding; I worked closely with partners and clients to understand their business objectives and goals. Facilitate a smooth onboarding process, ensuring that partners are familiar with products or services of Microsoft2. Relationship Building: I developed and nurtured strong relationships with partners.Acted as the main point of contact, addressing partners' inquiries and concerns promptly.I regularly checked in with partners to assess satisfaction and identify opportunities for additional support or services, related to cloud technologies3. Needs Assessment: Conduct thorough needs assessments to understand partners' requirements.Collaborate with internal teams to align products or services with partners' needs.Propose customized solutions to address specific client challenges or goals.4. Account Planning: I Developed strategic account plans to maximize client and partner value.Identified upsell and cross-sell opportunities based on partners' needs and organizational goals.Set measurable objectives and key performance indicators (KPIs) for account success.5. Collaboration with Internal Teams: I worked closely with sales, marketing, and product teams to ensure alignment with client expectations. I coordinate internal efforts to meet client deliverables and timelines.6. Problem Resolution: I addressed and resolved partners' issues in a timely and effective manner.Collaborate with relevant tech departments to find solutions to challenges.Proactively communicate with partners about issue resolution and preventive measures.7. Contract Renewals and Upselling: I managed license renewals, ensuring a smooth and positive process.Identified opportunities for upselling or expanding service offerings.Negotiate terms and pricing to maximize value for both the partners and the company. Show less

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  Nexterday Agency

  Feb 2019 - Oct 2020

  Digital Marketing Specialist

  Monitoring of paid campaigns and identifying through AB Testing which campaign is more effective among users of the products and services of our clients/companies• Experience in the implementation of paid campaigns with the help of Facebook Business Manager as a tool to more effectively manage the different accounts and campaigns that our clients had active, among which were Facebook pages, Instagram accounts, advertising accounts, catalog of products (if they had an E-commerce) and applications..• Continuous registration of the actions of existing customers and visitors on the website, crossing information with the the database itself, when customers enter the different networks of companies/customers through the implementation of Facebook Pixels.• In the case of E-Commerce, we mediate conversions (registrations, sales, etc.) through events as results of paid ads on Facebook.• Conduct on-site and off-site analysis of clients in various industries.• Compile performances report using Google Analytics program.• Keep attention to the updates of Google’s Algorithm.• Contribute to the company’s blog for on-page and off-page optimization.• Conduct keyword research according to the latest keyword research strategies Show less

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  Upwork

  Feb 2021 - Nov 2021

  Automation Specialist

  Automating email campaigns and personalizing them using integrated CRM contact data to move prospects down the funnel. Using HubSpot's Marketing Automation Software, I could automate company´s email drip campaigns without any code.Responsible for automating Marketing data, Sales data, and Customer Service data and strategies on different platforms.

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  Optum

  Feb 2022 - Feb 2024

  Virtual Executive Assistant

  I have 2 years of experience working as a Virtual Assistance in the health sector, into my main responsibilities include:1. Health Information Retrieval:I utilized natural language processing (NLP) to extract and retrieve relevant health information from medical databases, journals, and authoritative sources.Provided users with accurate and up-to-date information on medical conditions, treatment options, and preventive measures.2. Appointment Scheduling and Telehealth Integration: Assisted users in scheduling medical appointments, sending reminders, and providing necessary details.Integrated telehealth functionalities to facilitate virtual consultations, connecting users with healthcare professionals for remote medical advice.3. Privacy and Data Security: Implemented robust security measures to ensure the confidentiality and privacy of users' health data.- Complied with healthcare industry regulations and standards, such as HIPAA (Health Insurance Portability and Accountability Act).4. CRM Implementation: Led the successful implementation of a CRM system for Optum, overseeing the entire health process from provider selection to customization based on the company's specific needs.Collaborated with cross-functional teams to ensure a seamless transition to the new CRM platform.5. User Feedback and Improvement:- Gathered user feedback to improve my virtual assistant's performance and user experience.- Collaborated with healthcare professionals to enhance the virtual assistant's medical accuracy and relevance.This virtual assistant experience demonstrates its role in promoting health and well-being, providing personalized support, and integrating technology to enhance the user's overall healthcare experience. Show less

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  Teleperformance

  Jan 2024 - Aug 2024

  Virtual Executive Assistant and Digital Marketing Expert

  As a LinkedIn Marketing Consultant working for a company for over eight months, my role and responsibilities would encompass several key areas to drive engagement, brand awareness, and lead generation through LinkedIn. Here's a breakdown of my responsibilities:Strategy Development:Objective: Develop a comprehensive LinkedIn marketing strategy tailored to the company's goals.Actions:Conduct a thorough analysis of the company's current LinkedIn presence and competitor activities.Identify target audience segments and create detailed personas.Set measurable goals, such as increasing followers, engagement rates, and lead generation.Content Creation and Curation:Objective: Create and curate compelling content that resonates with the target audience.Actions:Develop a content calendar outlining post schedules, themes, and formats.Write and design engaging posts, articles, and updates that reflect the company's voice and objectives.Curate industry-relevant content to share with the audience, positioning the company as a thought leader.Community Management:Objective: Foster a vibrant community and engage with followers.Actions:Monitor and respond to comments, messages, and mentions promptly and professionally.Encourage discussions and interactions through thought-provoking questions and content.Build relationships with key influencers and industry leaders on LinkedIn.Campaign Management:Objective: Run targeted LinkedIn ad campaigns to reach specific audience segments.Actions:Design and execute LinkedIn ad campaigns, including Sponsored Content, InMail, and Display Ads.Optimize ad copy, visuals, and targeting parameters based on performance data.Track and report on campaign performance, making adjustments as necessary to improve ROI.Analytics and Reporting:Objective: Measure and report on the effectiveness of LinkedIn marketing efforts.Actions:Use LinkedIn Analytics and other tools to track key performance metrics. Show less

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  Harkla

  Feb 2024 - now

  Executive Administrative Assistant

  Over this year, I have worked as a Senior Executive Assistant at Harkla, a company committed to creating products that support individuals with sensory needs. In this role, I have managed a variety of tasks that helped streamline operations and foster a productive work environment. My primary responsibilities included:• Calendar Management: Coordinated complex schedules for senior executives, optimizing time management and minimizing conflicts.• Email Correspondence: Managed email communications on behalf of executives, ensuring timely responses and maintaining a professional tone.• Administrative Support: Provided support by preparing reports, drafting documents, and maintaining confidential records.• Project Coordination: Facilitated cross-department collaboration, ensuring projects stayed on track and deadlines were met.• Meeting Preparation: Organized agendas, compiled materials, and tracked action items to ensure efficient meetings.• Travel Arrangements: Managed travel logistics, including booking flights, arranging accommodations, and organizing itineraries.• Research and Data Analysis: Conducted research and presented data-driven insights to support strategic decision-making.• Task Prioritization: Effectively managed multiple responsibilities, adapting to changing priorities and meeting deadlines.• Standard Operating Procedures (SOP) Creation: Developed and refined internal SOPs to ensure efficient processes and consistency across departments.• ChatGPT Engineering: Assisted in integrating ChatGPT and other AI tools, optimizing workflows, and enhancing team productivity through automation and data management.Throughout my time at Harkla, I have strengthened my ability to manage both strategic and administrative tasks in a fast-paced environment, refining my communication, organizational, and problem-solving skills. Show less