Gen Gutierrez

Experience

• 

  Sunday Plastic Mill

  Mar 2016 - May 2016

  Graphic Artist
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  Southwall Magazine

  May 2018 - Jul 2018

  Photographer and Videographer
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  Smithsonian Institution

  May 2018 - Sept 2018

  Intern

  Partnership with University of San Carlos

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  Boombox Media

  Jul 2018 - Oct 2018

  Motion Graphic Artist

  Main Roles:Motion Graphics ArtistOBB & CBB- Adds opening and closing animations to the brand logo.-makes sure that the video is in line with the given brief -adds necessary animations -Aids in creating effective digital marketing solution to a given brand (customer)- Creates necessary 3D visuals for apps

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  Beneluxe Trading Corporation | Royal Gem

  Feb 2019 - Jan 2020

  Multimedia Artist

  - Brand Book Revamp: Lead the revamp of our brand book to ensure consistency and clarity in brand messaging and visuals.- Wedding Catalogue: Conceptualize and design a captivating wedding catalogue showcasing our products and services.- Heart Evangelista Modern Muse Launching: Collaborate on the launch of the Heart Evangelista Modern Muse collection, ensuring stunning visuals and a cohesive brand narrative.- 3D Packaging Works: Develop innovative and eye-catching 3D packaging designs that align with our brand image.- Model and Product Photo Shoot: Coordinate photo shoots for models and products, ensuring high-quality images that reflect our brand aesthetic.- Marketing Campaign Materials: Create compelling marketing campaign materials for both print and online platforms, including out-of-home (OOH) ads, user acquisition campaigns (UAC), social media posts (photo/video), and more.- Motion Graphics Output: Produce engaging motion graphics content to enhance our brand storytelling and digital marketing efforts.- Event Visual Collaterals: Ensure all visual collaterals at private and public events align with our branding and event concepts.- Event Launching Preparations: Assist in preparations for event launches, including venue decoration, branding materials setup, and coordination with vendors. Show less

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  Lalamove

  Jan 2020 - Oct 2021

  Mobile App Enhancement and Creation:Redesigned the app icon for the Philippine market.Developed digital content for social media, Universal App Campaigns, and Google Display Network ads.Marketing Collaterals:Created marketing collaterals for nationwide distribution, including OOH ads, banners, flyers, pamphlets, and vehicle stickers.Assisted with production shoots for Cebu campaigns.Visual Content Production:Leveraged animation and video editing skills to produce engaging visual content.Supported impactful marketing campaigns, driving user engagement.Championing Pandemic Initiatives:Led creative efforts for the LalaJeep campaign, supporting jeepney drivers by converting their vehicles into delivery couriers.Developed all creative materials for the campaign. Show less

  • Graphic Designer MNL | CEBU | PPG

    Mar 2020 - Oct 2021

  • Graphic Designer Cebu

    Jan 2020 - Mar 2020
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  JC Creatives

  Nov 2020 - Sept 2021

  Freelance Multimedia Designer

  Role:-Creates logo and Brand Identity to clients-Creation of Social Media posts-Animation and Video Editing of clients with YT Channels-Assists in marketing campaigns-Packaging Design and Product Lay out

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  IMPACT! Brand Communications

  Sept 2021 - Dec 2021

  Freelance Graphic Designer
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  NUSTAR Resort

  Oct 2021 - now

  Main Roles:- Social Media Management- Paid Ads- SMS and EDM- SEO in and out bound- Wordpress Pre-Opening Team - Animated billboards (OOH, Jumbotron, IPTV and Property wide Digital Screens)- Creates Digital Marketing materials ( Social Media post)- Assist in Photoshoots - In charge of Video Coverage on events and Shoots- Helps in implementation and ideation of Marketing Campaigns

  • Digital Marketing Specialist

    Sept 2023 - now

  • Multimedia Designer

    Oct 2021 - Oct 2023