Experience

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  Ubm advanstar

  Sept 1985 - Jun 2004

  Group show director

  Overall, bottom-line responsibility for up to 15 annual trade shows. Responsible for all aspects of group event production (marketing, sales, conference, special events, logistics, registration, budgeting). Collaborative team approach to ensure all staff were in synch towards the common goal of delivering excellent products and services while ensuring we met or exceed profit margins. Set the tone and direction for marketing and promotional efforts and involved in industry associations and publications. Show less

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  Auxilio

  Oct 2004 - Dec 2006

  Vice president of operations

  Led by the West Coast operations for Auxilio, a healthcare services organization, serving west coast clientele; Saddleback Memorial, St. Joseph's of Orange, Orange Coast Memorial Hospitals and more. • Decreased operational expense by up to 35% by creating efficiencies. • Set west coast operational strategy, managed directors and managers to carry out the plan, measured the results of the strategy, and reported the progress to the COO. • Met quarterly with client’s executive team on a quarterly basis to measure customer satisfaction and progress. Show less

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  Electronic retailing association

  Feb 2007 - Jul 2009

  Director of exhibition sales & services

  Trade show and conference management for association including exhibit sales, sponsorships, and outsourced vendor management. • Increased revenues by 20% through development of sponsorship programs and organic growth of existing membership spend.• Increased attendee registration for annual trade show of up to 50% by introducing new membership benefits. • Increased sales of previous year by 10% in exhibit sales and 125% in sponsorship sales.

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  Envision events now

  Jan 2010 - Oct 2016

  Trade show & event manager

  An outsourced trade show, conference and event management professional who has been successful in working with organizations who have a problem they want to solve.• Developed, wrote, directed and implemented a marketing plan including press releases, sales marketing collateral, digital assets, resulting in a 12% and 4% increase in new business and attendee engagement respectively• Cross collaborated across sales, marketing and logistics departments resulting in 100% clear communication delivering attendance of 80,000 over 3 days in Las Vegas• Negotiated an outsourced vendor contract with savings of up to 35% Show less

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  Informa

  Apr 2012 - Sept 2013

  Trade show management

  Effective event management of 4 trade shows and conferences in the fashion industry entitled MAGIC in Las Vegas.• Management of assigned budget items and forecasting of expenses with 100% accuracy and 32% in cost savings• Costing of sponsorship programs for sales department resulting in 100% accuracy ensuring up to 50% profit margin • Implemented and executed successful training programs to incoming Director of Operations and Operators coordinator in under 10 business days

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  Mpioc

  Jun 2012 - Jun 2013

  Board of directors, director of strategic partner alliance

  Building new partners and further developing existing relationships of hotel partners, CVBs, and third party providers for MPIOC chapter.

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  Informa

  Jan 2014 - Nov 2014

  Sr. marketing manager

  • Developed a master marketing schedule that improved communication levels across several departments maximizing productivity and collaboration• Content creation for web site, blog, social media platforms increasing brand awareness and being consistent in messaging resulting in a 5% increase in attendee engagement• Development of digital, print, and email media including content creation, creative assets, media buyers and scheduling of messaging• Contractor and vendor negotiations resulting in 8% of marketing budget savings Show less

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  Smartgig media

  Nov 2015 - Oct 2016

  General manager

  General manager of SmartGIGABIT conferences. Manage development and production of events including relationships with key partners, city leaders, media and sponsors. Responsible for budgets, timelines and production of 7 annual conferences. Sourcing of vendors including facilities, AV, signage, registration systems. Web site updates on WordPress.

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  Emerald expositions

  Oct 2016 - May 2020

  Grew VIP retail attendance in key categories to major trade shows by up to 10%. Expanded Latin America retail relations program resulting in a 5% rise in registrations.Developed stronger partnerships for cross-collaboration between association members and show attendees. Developed new sponsorship programs exceeding plan.Manage and forecast budget line items contributing to profit margin growth. Successful completion of on-site issues sponsors, exhibitors, and attendees.

  • Attendee Sales Manager

    May 2019 - May 2020

  • Operations Manager

    Oct 2016 - Apr 2019
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  National recreation and park association

  Jan 2021 - now

  Sr. corporate development officer

  Lead conference sales strategy. Set and exceed annual revenue goals, build a pipeline for exhibit, advertising, and sponsorship revenues. Develop exhibitor and sponsor marketing plan and communications. Secure exhibitors for the conference; advertisements in NRPA’s print publications, Parks & Recreation magazine, ancillary products such as website and newsletter banners, eblasts, and more. Steward existing relationships with advertisers, sponsors, and exhibitors through superior service, account maintenance as needed, and customized outreach, and communications Show less