Experience

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  Flourpower bakery

  Apr 2013 - Aug 2013

  Freelance graphic designer

  Full Brand Identity - Logo design, business cards, customer loyalty cards, gift certificates, backlit sign, front of store sign, flyers and advertising.Responsible for overseeing and designing all aspects of advertising, marketing ventures, and brand identity. Including logo design, business cards, customer loyalty cards, gift certificates, backlit sign, front of store sign, flyers and advertising.

• 

  Vix creative

  Apr 2014 - Jun 2018

  Freelance graphic designer
• 

  Hildreth farms ltd

  Jun 2014 - Jun 2014

  Freelance graphic designer

  Logo design - Creating a logo that was to be used for merchandise.

• 

  Strawhat co.

  Dec 2014 - Jan 2015

  Freelance graphic designer

  T-shirt design for a up and coming product line.

• 

  Regal gifts corporation

  Jan 2015 - Aug 2016

  Graphic and web designer

  - Responsible for weekly e-newsletter with 25,000 recipients- Executed designing and publishing (via Campaigner) HTML emails- Experienced with product photography, as well as product marketing- Vast knowledge of catalogue/page layouts, as well as promotional deliverables - Coordinated monthly web ad banner updates - Google Ads and AdRoll- Produced corporate PowerPoint presentation decks- Generated new product design ideas - including packaging design and dielines- Responsible for all aspects of social media - Facebook, Twitter, Blogger & Pinterest- Social Committee Member Show less

• 

  Gel creative

  Nov 2016 - Oct 2018

  - Responsible for providing strategic marketing communication services to private enterprises, non-profits, health foundations/organizations, and government organizations in Central Ontario- Build strategic integrated marketing communication plans for businesses in the private and public sectors, including online, content, social media, PR, SEO, data analytics, advertising and print media for both external and internal stakeholder groups- Tasked with ‘on scene’ social media event coverage including Facebook & Instagram Live, public interviews, and photography- Lead brand discovery and brainstorming sessions and brand strategy and development process- Responsible for the creation and action of various social media marketing campaigns; including campaign calendars, content, graphic design, post-scheduling, monitoring, and post-marketing analytics- Contributed to the development of national clinical skincare brand strategy and tactical marketing plans for various products within the line- Written blogs including strategic SEO-enhancing words/tags - Constantly exploring ways to increase engagement and facilitate conversion within each social media community- Responsible for staying current with social media and marketing trends, as well as exploring new innovations- Created varying levels of monitoring analytics reports via Google Analytics, and Sprout Social: Social Media Management Software with appropriate recommendations- Generated digital content campaigns for LinkedIn AdMail, and newsletters via MailChimp- Implemented weekly targeted social ads and campaigns across Facebook, Twitter, LinkedIn, and Instagram- Day-to-day community management for multiple accounts and platforms; including conversation monitoring, community engagement/engaging with followers- Created varying levels of monitoring analytics reports via Google Analytics, and Sprout Social: Social Media Management Software with appropriate recommendations Show less •Resolved client issues investigating and finding answers resolving issues providing assistance or directing them to appropriate parties• Provider of exceptional level of customer service and account management• Capable of building strong customer relationships through rapport and interaction• Able to operate in a fast-paced dynamic environment multi-tasking and accomplishing goals in sufficient manners• Captured customer and client information using spreadsheets and other documentation• Engaged in brainstorming, design, and publications processes throughout the marketing cycle for each client• Managed office schedule, including; creative tasks, meetings, maintaining project time budgets• Answered calls in prompt friendly manner, personally connecting with clients• Partnered with clients in order to best understand and carry out their needs for their brand• Retained existing clients through strategic service, excellent results, and consistently successfully campaigns• Oversaw marketing associates and managed projects from various clients, including small businesses and multinational corporations• Communicated directly with clients to receive directives and partner with marketing staff to carry out the wishes of clients• Provided graphic design support for projects with production status including layout alterations, colour corrections, resizing existing projects, and designing new projects based on existing creative or established guidelines• Created graphics, slide templates and PPT materials for meetings and appropriate mock-ups for client • Collaborates with assistant director of creative services and other designers to ensure graphics are accurate, consistent, and high quality output of print or pre-media artworks files• Worked with print reps for best price, highest quality, and appropriate support for each print job• Responded to request for logos, proof materials and project information from department staff and internal partners Show less

  • Content Designer/Social Media Coordinator

    Jan 2017 - Oct 2018

  • Junior Graphic Designer/Client Services

    Nov 2016 - Oct 2018
• 

  Guaranteed removals

  Oct 2018 - now

  - Responsible for creating and developing Social Media Department- Managed content both in house and external Content Creators - Collaborated with other departments through project management and delivery - Created social media content calendars and assorted graphic design projects for multiple clients - Member of Health and Safety Committee

  • Marketing & Brand Manager

    Oct 2023 - now

  • Lead Brand Manager

    Apr 2022 - Oct 2023

  • Lead Social Media Manager/Graphic Designer

    Oct 2018 - Apr 2022