Experience

• 

  Corning museum of glass

  May 2010 - Aug 2014

  Guest services associate

  - Completed admissions sales, aided in guest relations efforts and coordinated large events.

• 

  Suny brockport

  Aug 2013 - Jun 2015

  • Implemented a new marketing program for the college welcome week• Design and draft print and web materials for department events• Manage department social media content and reach• Designed and implemented a loyalty incentive program to improve web presence and interaction with student population • Developed content for a sustainability webpage initiative • Conducted interviews and wrote personal testimony summaries• Wrote press releases for campus events in AP Style• Addressed shortfalls in webpage content and oversaw key improvements in content and design

  • Marketing Assistant

    Oct 2012 - Jun 2015

  • Marketing and Public Relations Intern

    Aug 2013 - Dec 2013
• 

  University of rochester

  Jun 2015 - Apr 2016

  Communications analyst intern for university it
• 

  Rochester institute of technology

  Aug 2015 - May 2016

  Social and digital media graduate assistant at the academic support center
• 

  Earthworks institute

  Dec 2015 - Dec 2016

  Digital marketing consultant
• 

  Jay advertising

  May 2016 - Oct 2023

  Responsible for planning and leading the execution of integrated campaigns for clients in grocery, CPG, retail, higher education, finance, automotive, heavy equipment sales, technology, and tourism.• Develop and implement successful digital marketing campaigns complementing traditional tactics to drive customer engagement and increase brand awareness.• Monitor trends in digital marketing landscape and execute thought leadership for the agency and our clients• Direct team of specialists on campaign executions including targeting, goals, data parameters, and conversion tracking• Play key role in planning and implementing campaigns across digital tactics (online video, OTT, PPC, paid social media marketing) and traditional media placements (television, radio, OOH)• Develop and execute A/B testing strategies to optimize campaign performance across Facebook, Instagram, TikTok, LinkedIn, Snapchat, Google, Mailchimp and other platforms.• Deliver meaningful client presentations and collaboration sessions regarding campaign strategy and industry education to key stakeholders• Manage in-house research platforms and analyze marketing research data and create custom profiles to enhance client strategy• Coordinate with data analysts to provide meaningful campaign measurement, ROI analysis and campaign optimization opportunities• Develop strategies that build awareness, drive leads or sales and improve customer retention all based on clients' goals. Show less

  • Digital Marketing Manager

    Oct 2021 - Oct 2023

  • Digital Specialist

    Nov 2018 - Nov 2021

  • Digital Project Manager

    May 2016 - Nov 2018
• 

  22squared

  Oct 2023 - now

  • Media Supervisor

    May 2024 - now

  • Sr. Media Manager- Digital Investment

    Oct 2023 - May 2024