Experience

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  Parle agro pvt ltd

  May 2010 - Jun 2010

  Market research intern

  Study of High Volume Outlets for sales affecting parameters.Audit of distributors claimStudy the impact of price rise on its best seller beverage product (Frooti)Visit channel partners,wholesalers and retailers to study relation with company.Coordinate with company back end for grievance redressal of retailers

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  Icici bank

  May 2011 - Jan 2015

  Driving online spends on Debit Cards. Designing and Executing campaigns with specific business objectives. Working closely with Technology and IT to launch new features on Debit Cards and constantly upgrade security features. Closely engaging with Business Intelligence Unit to constantly evaluate customer profiling and behaviour to be able to offer most relevant products and offers at instant of decision making. Engaging with Network Providers viz. Visa, Master Card to share and imbibe best practices. Developing and managing relationship with key merchants (IRCTC, Makemytrip etc) for strategic and tactical campaigns. Show less

  • Product Marketing Manager-Debit Cards

    Aug 2013 - Jan 2015

  • Campaigns Manager

    May 2011 - Jul 2013
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  Tata sky ltd

  Feb 2015 - Feb 2019

  Retention Management:-Create, implement and monitor campaigns for identified TG to control churn, working closely with cross-functional teams like analytics, IT, communications, sales.-Leveraging alliances, Online payments and User Experience to drive platform recharges.Strategic Alliances:- Taken offer zone at mytatasky.com from 10 brands to 80+ brands across 9 categories in one year.- Leveraging these alliances to run targeted joint promos to drive business objectives for Tata Sky and partner brand. - Initiated, planned and executed first ever Cashback campaign in Tata Sky for recharges through mytatasky.com, in alliance with SBI Cards. Due to overwhelming response, the campaign returned with a phase II as well, delivering even better performance.- Running packed calender for Cashback on recharges through mytatasky.com through partnership with leading wallets viz Paytm, leading Card issuers and Network providers viz Visa, American Express, Rupay. Online Payments: -Launched mVisa on Tata Sky platform. A QR code base payment solution on TV screen for the first time in India.-Launched UPI on mytatasky.com. Led Tata Sky to become first DTH operator in India to start accepting payments through UPI-Managing payment gateways and working closely with them to increase transaction approval rates.-Integration of new payment options viz, wallets,mobile money etc to drive recharges through mytatasky.com Show less

  • Senior Manager - Subscriber Marketing

    Mar 2017 - Feb 2019

  • Manager - Subscriber Marketing

    Feb 2015 - Feb 2017
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  Zee5

  Mar 2019 - Feb 2021

  Lead - subscriptions

  #Drive subscription and engagement across handheld devices and connected devices like Smart TVs, Amazon Fire TV Stick etc. #Designing seamless and water tight user journeys for minimal drop-offs and a superior content consumption experience.#Managing and Optimizing transaction funnel to ensure subscription conversions.#Upgrade consumer from AVOD to SVOD#Content marketing to drive consumption#Leveraging digital payments and transaction approval rates to drive subscription. Liaise closely with Payment Gateways and Wallets Show less

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  Whitehat jr

  Feb 2021 - May 2022

  Director - crm

  #Setting up Martech Infra (SMS, Email, Push Notification, Whatsapp)#Vendor negotiation on capabilities and use case fitment, commercial discussion, legal agreement, and end-to-end vendor onboarding.#DLT compliance process set-up for SMS#Enhancement of user experience through SMS and EMail through Google Verified Message and BIMI respectively.#Email Domain reputation management and warm-up (Indian and Global use cases)#Implementation of AMP email to take email strategy and user experience through emailers to next level#Whatsapp Number procurement and Onboarding into CRM tool and warmup to increase volume #Drive CRM strategy to achieve reach, scale, and efficiency#Campaign calendar for India and Global geographies #Compliance with local regulations as well as local language and other cultural nuances during CRM communication#A/B testing, TG/CG, CRM rulebook for copy and creative optimization#Engagement on WhatsApp through interactive use cases (two-way communication instead of one-way push)#Drive business KPIs of revenue and retention through CRM channel#Increase contribution of CRM channel in business KPIs#Optimise campaign plan for user to receive only optimal communication, yet deliver business KPIs#Campaign ROI optimisation Show less

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  Fpl technologies

  May 2022 - now

  Product lead

  # Driving communication strategy through product.# Conceptualising product road map and driving execution# Owning unit commercials for all channels for communications# Driving data models to drive efficiency, contextuality and relevance in communications